Cases listed in English

Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.[1]They are used as a network ...

Total frequency is a crucial factor for checking key figures and conversions – so much for theory. Unfortunately, this data is often not available to retailers. There is a lack of measuring equipment in city centres and simple tools to make this information available to the retailer.

The first thing a customer sees when they attempt to log on to your wifi is the landing page you’ve designed to welcome them. Think of this as another chance at a first impression, a rare thing in the hospitality industry! You can use this opportunity to tell your customer something more about your establishment and invite them to become a part of the ...

One of the biggest sports retailer in Europe is trying out a lot. So for example a new store concept named “Decathlon Connect” is tested exclusive in Munich placed in the Central Station since 2018. With only a couple of 100 sqm the store is small and spited into two. One is showing a small sortiment of impulse driven products and the other one ...

One of the biggest sports retailer in Europe is trying out a lot. So for example a new store concept named “Decathlon Connect” is tested exclusive in Munich placed in the Central Station since 2018. With only a couple of 100 sqm the store is small and spited into two. One is showing a small collection of impulse driven products and the other one ...

One of the biggest sports retailer in Europe is trying out a lot. So for example a new store concept named “Decathlon Connect” is tested exclusive in Munich placed in the Central Station since 2018. With only a couple of 100 sqm the store is small and spited into two. One is showing a small collection of impulse driven products and the other one ...

Overall frequency is a decisive factor for checking key figures and conversions – that’s the theory. Unfortunately, this data is often not available to retailers. There is a lack of measuring facilities in city centers and simple tools to make this information available to retailers. Use Case: People Counting Outdoor Conversion Tracking in Store analytics

To transfer emotion the sports goods retailer Sport Schuster in Munich uses a lot of digital signage solutions in his new flagship store in the city center. While customers use the elevator, three displays tell the  history of the family owned sports retailer back to 1913. Also current promotions are integrated in this solution.

Tradition obliges – already since 1913! A tradition that makes us a bit proud. And a tradition that we continue – with unbroken passion for the sports world of the Alps. Whether on our 5.000 square meters in the Rosenstraße at the Marienplatz in Munich or online in the Outdoor Shop. By means of a clear positioning as a specialist for mountaineering it is ...

More and more consumer are online. Especially for digital natives its the new normal to be on social communities. Most retailers are still unsure how they can use this fact for their business. The North Face Store Munich started a successful social media community. Those people meet also physical to do sports. Now over 3000 members are active and group of 50-70 people meet ...

Many retailers still hesitate to offer a delivery service because the so-called “last mile” to the customer’s front door is particularly cost-intensive. Additionally there are the high returns in online trading. With Click and Collect, the customer comes to the store himself to pick up his order. This means that the personal relationship doesn`t get lost and the advantages of the stationary shop such ...

Globetrotter offers numerous interactive and real services on a sales area of 6,500 sqm. It is the experience character of the shop that sets the tone. With its own water area for testing boats, this shop also offers more events than classic sales areas. Use Cases: Click & Collect Events & Lectures consultation altitude training cold chamber

DEICHMANN has developed an individual concept for the new flagship store in the Bavarian capital, in which new highlight elements, large screens and an attractive omni-channel area are used. The new branch unites the existing locations on Kaufinger Strasse and Neuhauser Strasse under one roof. In addition to the highlights from the current collections, customers can discover the timeless basic assortment of all DEICHMANN ...

Die Lichtinfrastruktur bietet eine intelligente Lichtslösung mit einer Lokalisierungsplattform inklusive einer massgeschneiderten Shopping-App. Kunden können mithilfe einer Karte in der mobilen App ganz einfach zu bestimmten Bereichen des Stores navigieren. Sie erhalten exklusive standortbezogene Angebote und Rabatte. Diese könnten sogar auf individuellen Interessen zugeschnitten werden. Alle per Push-Benachrichtigungen aktivierung. Das Smartphone des Kunden erkennt iBeacons in einem Bereich des Stores – gezielte Werbeaktionen werden ...

ROSE Bikes ist einer der größten und bekanntesten deutschen Fahrradhersteller und -händler. Das Familienunternehmen aus dem nordrhein-westfälischen Bocholt entwickelt und baut Fahrräder, zudem vertreibt es – online und stationär – Fahrradteile, -bekleidung und -zubehör unter der eigenen Marke sowie für 500 Fremdmarken. Das Unternehmen, das bereits seit 1907 besteht, ist durch “radikale Evolution” zum branchenübergreifenden Innovationsführer aufgestiegen und geht durch die Forcierung digitaler Services ...

Die Einhell Germany AG, der niederbayerische Werkzeug- und Gartengerätehersteller, gilt als eines der am schnellsten agierenden Unternehmen der Branche. Als z. B. während der Corona-Pandemie die Nachfrage nach DIY-Produkten für Zuhause massiv gestiegen ist, hat Einhell erkannt, dass Kunden auch online bedürfnisorientiert beraten werden möchten – und entsprechend gehandelt. Studien belegen jedes Jahr wieder, dass Kunden beim Onlinekauf auf Beratung angewiesen sind, um sich ...

Jumbo is the second-largest supermarket chain in the Netherlands. It is part of the privately owned Van Eerd Group, which was originally a grocery wholesaler, established in 1921. The chain has over 60,000 employees and approximately 660 stores. Jumbo first deployed the Zebra MC17 Personal Shoppers in-store over ten years ago, followed by MC18s; however, these models were coming to end of life and ...

Kaufland ist ein international tätiges Einzelhandelsunternehmen mit über 1.300 Filialen und über 132.000 Mitarbeitern in acht Ländern. In Deutschland, Polen, Tschechien, Rumänien, der Slowakei, Bulgarien, Kroatien und der Republik Moldau will das Unternehmen niedrige Preise, eine relevante Auswahl, überzeugende Qualität und einen einfachen Einkauf bieten. Angesichts der wachsenden Nachfrage nach digitalen Shopping-Lösungen für die Filialen begann Kaufland vor einigen Jahren mit der teilweisen Automatisierung ...

Von gigantischen Airport-Installationen bis hin zu Social-Media-Entertainment für junge Zielgruppen: Die Sixt Autovermietung experimentiert gerne mit Wortwitz – aber auch mit neuen Technologien. Das Unternehmen aus Pullach war eines der ersten deutschen Unternehmen auf Snapchat. Jeder digitale Trend wird auf seinen Mehrwert für den Konsumenten geprüft. Erst kürzlich startete das Unternehmen die weltweit erste umfassende Mobilitätsplattform in einer App, die digitaler Autovermietung, Carsharing und ...

In den Filialen der großen deutschen Lebensmitteleinzelhändler messen Xovis 3D-Sensoren den Personenfluss (und die Masken-Verwendung) genau und bieten somit die notwendigen Daten und analytischen Lösungen, um die zulässige Kapazität eines Ortes genau zu verwalten. Der Sensor zählt die Personen mit einer Genauigkeit von 99 Prozent in Echtzeit. Da die Berechnung auf dem Sensor selbst geschieht, verlassen keine Bilddaten den Sensor, weshalb dieser komplett DSGVO-konform ...