Cases listed in D-A-CH

One of the biggest sports retailer in Europe is trying out a lot. So for example a new store concept named “Decathlon Connect” is tested exclusive in Munich placed in the Central Station since 2018. With only a couple of 100 sqm the store is small and spited into two. One is showing a small collection of impulse driven products and the other one ...

One of the biggest sports retailer in Europe is trying out a lot. So for example a new store concept named “Decathlon Connect” is tested exclusive in Munich placed in the Central Station since 2018. With only a couple of 100 sqm the store is small and spited into two. One is showing a small collection of impulse driven products and the other one ...

One of the biggest sports retailer in Europe is trying out a lot. So for example a new store concept named “Decathlon Connect” is tested exclusive in Munich placed in the Central Station since 2018. With only a couple of 100 sqm the store is small and spited into two. One is showing a small sortiment of impulse driven products and the other one ...

The first thing a customer sees when they attempt to log on to your wifi is the landing page you’ve designed to welcome them. Think of this as another chance at a first impression, a rare thing in the hospitality industry! You can use this opportunity to tell your customer something more about your establishment and invite them to become a part of the ...

Total frequency is a crucial factor for checking key figures and conversions – so much for theory. Unfortunately, this data is often not available to retailers. There is a lack of measuring equipment in city centres and simple tools to make this information available to the retailer.

Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.[1]They are used as a network ...

Franks Coffee should be still a pleasure factor, quality and in good preparation. This small coffee chain is using wifi tracking to identify visitors. So the spendings in online advertising in now better measurable. Benefit for retailer:  Knowing why your customer steps into your store is the key to optimize the advertising. Benefit for consumer: A free internet connection makes life easy. Potential problems: speed identify the right data Technology:​ wifi hotspot

Since 2005, the sporting product retailer Decathlon has been working on an online and offline strategy. Numerous projects have been realized and tested over the years. Today, the retailer is one of the leading companies with a functioning omnichannel strategy. Backbone of the activities are uniform product ranges and a large intralogistics centre in each active country. This makes it possible to distribute inventories ...

The German Alpine Club was founded in 1869 in Munich and has now over 900.000 members in Germany. Teaming up with Sport Schuster in Munich both operate a indoor climbing wall in the Flagship store close to the Apple store. By using the web platform from the German Alpine Club a lot of trainings take place here. Also a community on social media is now established. Benefit for retailer:  By ...

To improve the routing and increase the attractiveness of the central information, a Pepper robot welcomes you here. In addition, you will find numerous digital information steles throughout the house which are used for information and promotion. Additional services: Product promotion path guidance product search cross-selling sponsoring

This use case is about service. Because if the consumer is searching to charge his phone he will do a lot for this. Karstadt decide to place this charging station in the main entrance. So every customer can see this device directly. Combined with a shot survey on its display you can charge and secure (looked door) your phone. Benefit for retailer: Its more ...

The newly introduced service offers customers numerous advantages. Free shipping services Increase in sales potential through additional purchases Acquisition of new customers without bank details / cash payers

Through the use of RFID labels the following possibilities are created in the fashion trade: Inventories through scanning Retrieval of additional information Retrieval of product information Retrieval of price information Route of the goods stock control

ESL can be wirelessly connected to a price management software directly in the store or in the cloud, so retailers can change prices in real time. Advantages: Reduce staff costs daily updated prices individual write-downs Dynamic price labelling action indicator additional features self-scanning Technology: ESL Electronic Shelf Label NFC Stage of Journey Consideration & Sale

Price tagging and stocktaking  is still one of the most labor intensive tasks in retail business. Using electronic labels you can save time and increase accuracy.  Karstadt is one of the first pilot retailers in utilizing fashion tags. The reason is simple – it makes sense. Benefit for retailer:  theft prevention, easy depreciation, personal cuts, Benefit for consumer: By using the NFC tag on the fashion tag ...

By using a mobile cash register system, the following applications are possible: Seamless Checkout sales call Inventory control at the customer Individual advice

Der bekannte Outdoor-Spezialist Globetrotter setzt weiterhin auf das direkte Produkterlebnis vor Ort und feierte am 1. Oktober 2020 die Neueröffnung seiner Berliner Erlebnisfiliale. Neben dem Innovation-Lab, wo die neuesten Ideen und Produkte des Outdoor-Marktes vorgestellt werden, sorgen dort eine Clubhütte für Events und Workshops, eine hauseigene Werkstatt sowie ein Café mit Panorama-Blick über Berlin für ein besonderes Einkaufserlebnis. Um für den gewünschten Traffic in ...

Für Qurious Water, ein Vitaminwasser, wurden zwei dynamische QR-Codes generiert, die auf dem Display bzw. der Verpackung aufgebracht sind. Sie dienen der Interaktion mit dem Shopper und der Generierung von Performance-Daten. Der QR-Code auf der Displayverpackung unterstützt den Aufbau der Platzierung im Handel. Werden der QR-Code auf der Aufbauanleitung gescannt und die Standortdaten (GPS-Daten) übertragen, sieht der Brand-Owner in seinem Dashboard, wo das Display ...

Zwei innovative SaaS-Unternehmen verknüpfen ihre Kompetenzen synergiereich und bieten dadurch dem stationären Fachhandel der Sport- und Outdoorbranche völlig neue Perspektiven: socialPALS aus dem bayerischen Holzkirchen und das Stuttgarter Unternehmen OUTTRA haben ihre Tools erfolgreich aufeinander abgestimmt. Marken können so ihren Fachhändlern ganzheitliche 360-Grad-Kampagnen anbieten, die eine effektive, bis dato unerreichte digitale Sichtbarkeit ihrer aktuell verfügbaren Produkte erzielen! Beispielsweise erreicht ORTOVOX mit der „ProtACT“ Kampagne ...

Faktencheck: Bisher wurden elektronische Preisschilder aufwändig und unnachhaltig mit Batterien betrieben. Der ESL-Boom sorgte für einen enormen Nachfrageschub bei Batterien. Gleichzeitig entwickelte sich die Entsorgung einer so großen Anzahl von Batterien in den letzten Jahren zu einer großen ökologischen Herausforderung. Eine einzige AAA-Batterie kann bis zu 400 Liter Wasser und 20 Quadratmeter Land verschmutzen. Auch bei der digitalen Preisauszeichnung sind bis dato batteriebetriebene ESL ...