trbo is a technology company for the automated and personalised customer approach on the website. With trbo’s AI-based platform, website content and offers can be designed individually and inspiringly – in real time tailored to the needs of customers in their customer journey.
trbo is a leading provider of dynamic onsite personalisation, optimisation and testing. With trbo’s AI-based platform, online shops and websites design their content and offers in an individual and inspiring way – matched in real time to the needs of users in their customer journey. With various trbo measures, our customers have already achieved conversion rate increases of over 25%.
The smart trbo algorithm recognises which user needs to receive which individual incentive at which time. For this purpose, trbo collects more than 50 user-related data points in the shop, e.g. the traffic channel, the purchase history but also the local weather. This data is analysed in real time, the users are segmented and insights for targeting are derived from it. Incentives to buy are delivered to users in the form of various elements with the look and feel of the shop. AI-based continuous optimisation of the personalised user approach takes place.
In addition, all measures can be tested for their success via A/B tests and multivariant tests.