O2 Live Concept Store Berlin: Interactive LED solution with wow effect

Description

The “Visible Net” campaign makes the 5G network of O2, the core brand of the telecommunications company Telefónica Germany, impressively visible on all channels. With the aim of staging the campaign at the point of sale, a semi-transparent LED wall was used to transform the entire shop window front of the O2 Live in Berlin into a 19 m2 screen – the largest O2 Germany has ever had. A motion sensor and a programme specially developed for this purpose detect passers-by and let them interact automatically with the 5G network, with the network lines following their steps or stopping when they do. In between, playful brand experiences are designed to invite interaction with the brand – such as an interactive ball pool that is also stirred up by passers-by thanks to a motion sensor. In line with O2’s omnichannel strategy, the POS staging was interlinked with the online extension of the campaign. To do this, passers-by simply place their smartphone against the window, which is equipped with NFC tags.

Client:
Telefónica Germany

System integrator + technical conception:
umdasch The Store Makers

Subcontractors:
Traxas Media (Software: Tracking-App)
LEDCON Systems (Hardware: LED-Wall)
hartmannvonsiebenthal the brand experience company GmbH (Construction planning)

Content concept and creation:
Serviceplan Bubble

Copyright: umdasch