Cases listed in D-A-CH
1
Retail Technology
Digital Consultant Technology
with
Galeria Karstadt Kaufhof
Through the use of RFID labels the following possibilities are created in the fashion trade: Inventories through scanning Retrieval of additional information Retrieval of product information Retrieval of price information Route of the goods stock control
1
Retail Technology
Click and Reserve Technology
with
Galeria Karstadt Kaufhof
The newly introduced service offers customers numerous advantages. Free shipping services Increase in sales potential through additional purchases Acquisition of new customers without bank details / cash payers
1
Retail Technology
Charging phones in retail stores
with
Galeria Karstadt Kaufhof
This use case is about service. Because if the consumer is searching to charge his phone he will do a lot for this. Karstadt decide to place this charging station in the main entrance. So every customer can see this device directly. Combined with a shot survey on its display you can charge and secure (looked door) your phone. Benefit for retailer: Its more . ...
1
Retail Technology
Robots at reception
with
Glatt Einkaufszentrum
To improve the routing and increase the attractiveness of the central information, a Pepper robot welcomes you here. In addition, you will find numerous digital information steles throughout the house which are used for information and promotion. Additional services: Product promotion path guidance product search cross-selling sponsoring
1
Retail Store Design
In-house retailer
with
Glatt Einkaufszentrum
With the brand “The Spice Library”, the operator of the Glatt develops his own retail format and at this point becomes a retailer in his own house. This approach enables the Proof of Concepet to use new formats and shows how low revenue assortments can also be successfully marketed via stationary areas. Technology: Frequency Counting Chance for: New Products ...
1
Retail Store Design
Climb in a retail store
with
Deutscher Alpen Verein – Sport
The German Alpine Club was founded in 1869 in Munich and has now over 900.000 members in Germany. Teaming up with Sport Schuster in Munich both operate a indoor climbing wall in the Flagship store close to the Apple store. By using the web platform from the German Alpine Club a lot of trainings take place here. Also a community on social media is now establi ...
1
Retail Technology
Self Scanning & Self Checkout
with
Decathlon
Since 2005, the sporting product retailer Decathlon has been working on an online and offline strategy. Numerous projects have been realized and tested over the years. Today, the retailer is one of the leading companies with a functioning omnichannel strategy. Backbone of the activities are uniform product ranges and a large intralogistics centre in each act ...
1
Retail Technology
Wifi tracking
with
Cafe Frank
Franks Coffee should be still a pleasure factor, quality and in good preparation. This small coffee chain is using wifi tracking to identify visitors. So the spendings in online advertising in now better measurable. Benefit for retailer: Knowing why your customer steps into your store is the key to optimize the advertising. Benefit for consumer: A free inte ...
1
Retail Technology
The Gallery App
with
The Gallery – Zürich
The combination of stationary offers and digital possibilities is at the heart of the concept of the “the Gallery” app. It promotes products from a wide variety of retailers. Benefits for retailers: The application makes it possible to analyze and evaluate digital advertising activities. Technology: App (iOS/Android) Beacons Geofence
1
Retail Technology
Digital Signage re-imagined
with
Main Taunus Centrum
Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., ...
1
Retail Technology
Main Taunus Center – Analytics
with
Main Taunus Centrum
Total frequency is a crucial factor for checking key figures and conversions – so much for theory. Unfortunately, this data is often not available to retailers. There is a lack of measuring equipment in city centres and simple tools to make this information available to the retailer.
1
Retail Technology
Free WiFi – Frankfurt
with
WiFi technology
The first thing a customer sees when they attempt to log on to your wifi is the landing page you’ve designed to welcome them. Think of this as another chance at a first impression, a rare thing in the hospitality industry! You can use this opportunity to tell your customer something more about your establishment and invite them to become a part of the ...
1
Retail Technology
Click & Connect Terminal
with
decathlon
One of the biggest sports retailer in Europe is trying out a lot. So for example a new store concept named “Decathlon Connect” is tested exclusive in Munich placed in the Central Station since 2018. With only a couple of 100 sqm the store is small and spited into two. One is showing a small sortiment of impulse driven products and the other one ...
1
Retail Technology
Endless aisle
with
Decathlon
One of the biggest sports retailer in Europe is trying out a lot. So for example a new store concept named “Decathlon Connect” is tested exclusive in Munich placed in the Central Station since 2018. With only a couple of 100 sqm the store is small and spited into two. One is showing a small collection of impulse driven products and the other one ...
1
Retail Technology
Self checkout Terminal
with
Decathlon
One of the biggest sports retailer in Europe is trying out a lot. So for example a new store concept named “Decathlon Connect” is tested exclusive in Munich placed in the Central Station since 2018. With only a couple of 100 sqm the store is small and spited into two. One is showing a small collection of impulse driven products and the other one ...
1
Retail Technology
People Counting & Conversion Tracking
with
Hight Street
Overall frequency is a decisive factor for checking key figures and conversions – that’s the theory. Unfortunately, this data is often not available to retailers. There is a lack of measuring facilities in city centers and simple tools to make this information available to retailers. Use Case: People Counting Outdoor Conversion Tracking in Store analytics
1
Retail Technology
Story telling elevator
with
Sporthaus Schuster
To transfer emotion the sports goods retailer Sport Schuster in Munich uses a lot of digital signage solutions in his new flagship store in the city center. While customers use the elevator, three displays tell the history of the family owned sports retailer back to 1913. Also current promotions are integrated in this solution.
1
Retail Store Design
Wayfinding
with
Sport Schuster
Tradition obliges – already since 1913! A tradition that makes us a bit proud. And a tradition that we continue – with unbroken passion for the sports world of the Alps. Whether on our 5.000 square meters in the Rosenstraße at the Marienplatz in Munich or online in the Outdoor Shop. By means of a clear positioning as a specialist for mountaineering it is ...
1
Social Community
with
The North Face
More and more consumer are online. Especially for digital natives its the new normal to be on social communities. Most retailers are still unsure how they can use this fact for their business. The North Face Store Munich started a successful social media community. Those people meet also physical to do sports. Now over 3000 members are active and group of 50 ...
1
Retail Technology
Click and Collect Showroom
with
Axis
Many retailers still hesitate to offer a delivery service because the so-called “last mile” to the customer’s front door is particularly cost-intensive. Additionally there are the high returns in online trading. With Click and Collect, the customer comes to the store himself to pick up his order. This means that the personal relationship doesn`t get lost and ...