Cases listed in Düsseldorf
1
Retail Technology
Mobile cash register system
with
Galeria Karstadt Kaufhof
By using a mobile cash register system, the following applications are possible: Seamless Checkout sales call Inventory control at the customer Individual advice
1
Retail Technology
ESL electronic fashion label
with
Galeria Karstadt Kaufhof
Price tagging and stocktaking is still one of the most labor intensive tasks in retail business. Using electronic labels you can save time and increase accuracy. Karstadt is one of the first pilot retailers in utilizing fashion tags. The reason is simple – it makes sense. Benefit for retailer: theft prevention, easy depreciation, personal cuts, Benefit fo ...
1
Retail Technology
Digital price tags
with
Galeria Karstadt Kaufhof
ESL can be wirelessly connected to a price management software directly in the store or in the cloud, so retailers can change prices in real time. Advantages: Reduce staff costs daily updated prices individual write-downs Dynamic price labelling action indicator additional features self-scanning Technology: ESL Electronic Shelf Label NFC Stage of Journey Con ...
1
Retail Technology
Digital Consultant Technology
with
Galeria Karstadt Kaufhof
Through the use of RFID labels the following possibilities are created in the fashion trade: Inventories through scanning Retrieval of additional information Retrieval of product information Retrieval of price information Route of the goods stock control
1
Retail Technology
Click and Reserve Technology
with
Galeria Karstadt Kaufhof
The newly introduced service offers customers numerous advantages. Free shipping services Increase in sales potential through additional purchases Acquisition of new customers without bank details / cash payers
1
Retail Technology
Charging phones in retail stores
with
Galeria Karstadt Kaufhof
This use case is about service. Because if the consumer is searching to charge his phone he will do a lot for this. Karstadt decide to place this charging station in the main entrance. So every customer can see this device directly. Combined with a shot survey on its display you can charge and secure (looked door) your phone. Benefit for retailer: Its more . ...
1
Retail Technology
Self Scanning & Self Checkout
with
Decathlon
Since 2005, the sporting product retailer Decathlon has been working on an online and offline strategy. Numerous projects have been realized and tested over the years. Today, the retailer is one of the leading companies with a functioning omnichannel strategy. Backbone of the activities are uniform product ranges and a large intralogistics centre in each act ...
1
Award Sept. 2021
Aktivierende Begleitung der Out-of-Home-Kampagne durch Mobile Push Notifications und OOH Retargeting
with
Parfümerie Douglas GmbH
Zum Auftakt des 111. Geburtstags startete Douglas, Marktführer im Parfümerie-Segment, die reichweitenstarke, vermarkterübergreifende “Let’s Do Beautiful”-Kampagne auf klassischen und digitalen Out-of-Home-Werbeträgern. Belegt wurden neben Großflächen, Mega-Lights und Riesenpostern auch Infoscreens und Station Videos (digitale Werbeträger in S-/U-Bahnhöfen) d ...
1
Award Feb. 2021
Deutliche Senkung der Kosten pro Ladenbesuch durch Cross-Channel-Strategie
with
MEDIMAX Zentrale Electronic SE
Die Herausforderung lag darin, die Kosten pro Ladenbesuch zu optimieren und die Sichtbarkeit der Angebote von MEDIMAX effektiv zu steigern. Um die Besucherquote in den lokalen Stores zu verbessern, wurden mit Google LIAs ausgesuchte Produkte beworben und im Umfeld der nächsten Filiale ausgespielt. Gemeinsam mit Offerista wurde eine passende Strategie erarbei ...
1
Award Sept. 2021
Aktivierende Begleitung der Out-of-Home-Kampagne durch Mobile Push Notifications und OOH Retargeting
with
Parfümerie Douglas GmbH
Zum Auftakt des 111. Geburtstags startete Douglas, Marktführer im Parfümerie-Segment, die reichweitenstarke, vermarkterübergreifende “Let’s Do Beautiful”-Kampagne auf klassischen und digitalen Out-of-Home-Werbeträgern. Belegt wurden neben Großflächen, Mega-Lights und Riesenpostern auch Infoscreens und Station Videos (digitale Werbeträger in S-/U-Bahnhöfen) d ...