Since 2005, the sporting product retailer Decathlon has been working on an online and offline strategy. Numerous projects have been realized and tested over the years. Today, the retailer is one of the leading companies with a functioning omnichannel strategy.
Backbone of the activities are uniform product ranges and a large intralogistics centre in each active country. This makes it possible to distribute inventories evenly and quickly across all channels.
Another fundamental decision is to completely detach oneself from branded articles. https://www.sazsport.de/handel/decathlon/decathlon-sagt-marken-adieu-1551974.html
Own brands offer more flexibility and freedom from constraints – according to the company.
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