PAYBACK is the world’s leading multi-partner bonus programme, actively used by over 31 million customers in Germany alone.
PAYBACK is proving to be a real success in Germany, Italy, Poland, India, Mexico and Austria – as a customer loyalty programme and as a multi-channel marketing platform with highly efficient and, above all, effective communication channels.
With PAYBACK, consumers can collect points offline, online and on the move from hundreds of relevant companies – with just one card or app.
In Germany alone, more than 31 million active customers use the programme and its benefits. Eight out of ten German citizens are familiar with the PAYBACK brand, as it is Germany’s leading couponing platform. The success here is based on the transparent added value offered to customers: Enormous reach across all communication channels – combined with personalisation. No other media platform combines retail, online and mobile marketing like PAYBACK with its print mailings, email newsletters, homepage, PAYBACK app, partner sales outlets and Facebook fan pages. This enables PAYBACK partners and the advertising industry to implement communication measures with virtually no wastage.