Franks Coffee should be still a pleasure factor, quality and in good preparation. This small coffee chain is using wifi tracking to identify visitors. So the spendings in online advertising in now better measurable. Benefit for retailer: Knowing why your customer steps into your store is the key to optimize the advertising. Benefit for consumer: A free inte
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Franks Coffee should be still a pleasure factor, quality and in good preparation. This small coffee chain is using wifi tracking to identify visitors. So the spendings in online advertising in now better measurable. Benefit for retailer: Knowing why your customer steps into your store is the key to optimize the advertising. Benefit for consumer: A free internet connection makes life easy. Potential problems: speed identify the right data Technology: wifi hotspot