Cases listed in Digital Signage

The combination of stationary offers and digital possibilities is at the heart of the concept of the “the Gallery” app. It promotes products from a wide variety of retailers. Benefits for retailers: The application makes it possible to analyze and evaluate digital advertising activities. Technology: App (iOS/Android) Beacons Geofence

Since 2005, the sporting product retailer Decathlon has been working on an online and offline strategy. Numerous projects have been realized and tested over the years. Today, the retailer is one of the leading companies with a functioning omnichannel strategy. Backbone of the activities are uniform product ranges and a large intralogistics centre in each active country. This makes it possible to distribute inventories ...

Für Qurious Water, ein Vitaminwasser, wurden zwei dynamische QR-Codes generiert, die auf dem Display bzw. der Verpackung aufgebracht sind. Sie dienen der Interaktion mit dem Shopper und der Generierung von Performance-Daten. Der QR-Code auf der Displayverpackung unterstützt den Aufbau der Platzierung im Handel. Werden der QR-Code auf der Aufbauanleitung gescannt und die Standortdaten (GPS-Daten) übertragen, sieht der Brand-Owner in seinem Dashboard, wo das Display ...

– Im Besonderen: SMEC = Small Miele Experience Center – Kundenwunsch: präsent sein in 1A-Lage der Metropolen, um Premium Markenkunden anzusprechen (dort stehen kleinere Verkaufsflächen zur Verfügung; um diese optimal auszunutzen, wird mehr Digitalisierung in der Kundenansprache notwendig) – Verbesserung des Einkaufserlebnisses durch interaktive Digital Signage Lösungen von xplace – durch mehr Interaktion und digital visualisierte Produktberatung führen wir den Kunden zur Kaufentscheidung – ...

WHAT WAS THE MAIN BUSINESS CHALLENGE NEEDING TO BE ADDRESSED? How do you manage to guarantee a seamless connection between online and offline in retail spaces? For Breuninger, one of Europe’s leading multichannel department stores for fashion, and lifestyle, the challenge at the flagship store in Nuremberg was to create a maximum of service and customer orientation as well as a consistently high-quality brand experience – both online ...

The “Visible Net” campaign makes the 5G network of O2, the core brand of the telecommunications company Telefónica Germany, impressively visible on all channels. With the aim of staging the campaign at the point of sale, a semi-transparent LED wall was used to transform the entire shop window front of the O2 Live in Berlin into a 19 m2 screen – the largest O2 ...

The new Warema Sun Forum in Wertheim (DE) has been presenting an unprecedented concept for shading systems since the end of November. The extraordinary staging turns the abstract topic of sun protection into an emotional experience. Responsible for the design, digital elements and holistic implementation as general contractor are the Store Makers of umdasch. The new Warema Sun Forum in a prime location in ...

The Globetrotter Re:Think store in Bonn sets new standards for sustainable store design. This includes the entire concept of the store and not just individual aspects. The store is based entirely on the idea of recycling and upcycling. The electronics retailer’s inventory and furniture, the previous tenant of the space, was almost completely used and recycled. Even digital touchpoints such as displays were refurbished ...