Kapten & Son is a renowned lifestyle brand known for its minimalist design, craftsmanship, and sense of adventure. Founded in 2014, the German brand has gained global popularity among fashion enthusiasts and is one of the fastest-growing accessories brands in Europe.
In 2022, Kapten & Son approached Actindo to future-proof their operations and IT architecture with Actindo’s Digital Operations Platform.
They faced significant challenges due to their fragmented IT landscape and aimed to implement a unified system that would reduce manual processes, enhance transparency, and optimize productivity to support their ambitious growth targets. The project was completed in 9 weeks, and enabled Kapten & Son to make significant progress including:
– Increase the productivity of their customer care by 23%
– They are equipped to increase order volume by at least 100% and in peak periods by 1000% without operational difficulties or negative effects on customer experience
Digital Operations Platform
Actindo‘s Core1 platform became the brain and operating system of Kapten & Son‘s retail and e-commerce architecture, providing a comprehensive, MACH-based solution to future-proof their operations.
Process Optimization and Automation
Through the Actindo Process Orchestration, built on microservices, Kapten & Son increased productivity significantly and gained the flexibility to adapt and optimize their business processes within hours, even during peak sales periods like Black Friday.
From Fragmented to Integrated
Actindo provided a data and process hub that enables seamless orchestration and automation of business processes through a low code approach – to turn a fragmented into an integrated system.
The Actindo Core1 platform allowed Kapten & Son to unify all their sales channels and connect with various composable commerce providers for shop, mailing, fulfillment, payment and more to create a best-of-breed architecture tailored to their specific needs.
About the solution
|Technology:||Digital Operations Platform|
|Project goal||Kapten & Son faced significant challenges due to their fragmented IT landscape for retail and e-commerce, which consisted of a combination of in-house software, Excel sheets, and off-the-shelf solutions for their business operations. This fragmented approach presented several obstacles in their pursuit of doubling their revenue in the next 3-5 years. The existing system lacked scalability and flexibility, impeding the company‘s ability to support long-term growth targets and adapt to a dynamic business environment. For instance, capturing market opportunities through influencer campaigns became cumbersome due to the system‘s limitations. The reliance on manual and fragmented processes resulted in errors, low productivity, and a lack of transparency across different channels and systems. To achieve their revenue goals and overcome these obstacles, Kapten & Son recognized the need for a comprehensive solution that would provide scalability, flexibility, and improved integration across their entire business ecosystem. The company aimed to implement a unified system that would reduce manual processes, enhance transparency, and optimize productivity to support its ambitious growth targets.|
|Project scope:||Kapten & Son turned to Actindo and implemented their Digital Operations Platform to address their challenges and streamline their operations and IT system. Actindo‘s Core1 platform became the central component of Kapten & Son‘s retail and e-commerce architecture, providing a comprehensive solution to future-proof their operations. Actindo‘s Digital Operations Platform offers Kapten & Son a modular e-commerce ERP solution based on MACH architecture (Microservices-based, API-first, Cloud-native SaaS, and Headless). Additionally, Actindo provides a data and process hub that enables seamless orchestration and automation of business processes through a low-code approach. The project took 4 months from start to finish, and by integrating Actindo, Kapten & Son achieved a lean, scalable, transparent, automated, and stable process backbone. The platform allowed Kapten & Son to unify all their sales channels and connect with various providers for fulfillment and payment, creating a best-of-breed architecture tailored to their specific needs.|
|Innovation:||Scalability and Flexibility: Actindo empowered Kapten & Son to handle larger order and inventory volumes during peak times and supports their future growth plans of at least doubling their revenue in the next 3-5 years. By streamlining and automating operations, the company experienced increased agility and the ability to adjust workflows and business processes quickly and transparently to meet current needs, as demonstrated during high-demand events like Black Friday. The MACH-based architecture provided the flexibility to dynamically adapt to future challenges and promptly implement new requirements and features, such as introducing new payment options in just 2-4 weeks. Accuracy, Stability, and Productivity: Through process automation and data orchestration with Actindo, Kapten & Son achieved higher levels of accuracy and stability in their operations. This resulted in faster order processing with fewer errors, leading to improved customer experiences. The Kapten & Son customer care team increased their productivity by 23%. Additionally, the automation and orchestration of processes significantly enhanced overall operational efficiency and productivity, enabling Kapten & Son to optimize resource utilization. Transparency: Actindo‘s implementation eliminated the previous lack of efficient insights into Kapten & Son‘s processes caused by a fragmented system. This helped their customer care team to provide stellar and fast customer service. Real-time visibility into operations also allowed the company to make data-driven decisions and gain valuable insights to optimize processes continually.|
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