Cases listed in New York
3
Award Sept. 2022
Retail E-Commerce
How Lowering Customer Acquisition Costs Is leading to Competitive Advantages
with
BidX Schedule
Competition on Amazon is rising. The average cost per click (CPC) more than doubled from $0.61 in 2018 to $1.24 in 2022. With the increased CPC but a conversion rate that stagnates at around 10% the acquisition costs rose esp. for new to brand customers. In addition the different ad formats are getting more and more complex. To make sure advertisers are not ...
