Competition on Amazon is rising. The average cost per click (CPC) more than doubled from $0.61 in 2018 to $1.24 in 2022. With the increased CPC but a conversion rate that stagnates at around 10% the acquisition costs rose esp. for new to brand customers. In addition the different ad formats are getting more and more complex. To make sure advertisers are not ...
Competition on Amazon is rising. The average cost per click (CPC) more than doubled from $0.61 in 2018 to $1.24 in 2022. With the increased CPC but a conversion rate that stagnates at around 10% the acquisition costs rose esp. for new to brand customers. In addition the different ad formats are getting more and more complex. To make sure advertisers are not wasting ...
Zwei innovative SaaS-Unternehmen verknüpfen ihre Kompetenzen synergiereich und bieten dadurch dem stationären Fachhandel der Sport- und Outdoorbranche völlig neue Perspektiven: socialPALS aus dem bayerischen Holzkirchen und das Stuttgarter Unternehmen OUTTRA haben ihre Tools erfolgreich aufeinander abgestimmt. Marken können so ihren Fachhändlern ganzheitlich ...
Zwei innovative SaaS-Unternehmen verknüpfen ihre Kompetenzen synergiereich und bieten dadurch dem stationären Fachhandel der Sport- und Outdoorbranche völlig neue Perspektiven: socialPALS aus dem bayerischen Holzkirchen und das Stuttgarter Unternehmen OUTTRA haben ihre Tools erfolgreich aufeinander abgestimmt. Marken können so ihren Fachhändlern ganzheitliche 360-Grad-Kampagnen anbieten, die eine effektive, bis dato unerreichte digitale Sichtbarkeit ihrer aktuell verfügbaren Produkte erzielen! Beispielsweise erreicht ORTOVOX mit der „ProtACT“ Kampagne ...
Für Qurious Water, ein Vitaminwasser, wurden zwei dynamische QR-Codes generiert, die auf dem Display bzw. der Verpackung aufgebracht sind. Sie dienen der Interaktion mit dem Shopper und der Generierung von Performance-Daten. Der QR-Code auf der Displayverpackung unterstützt den Aufbau der Platzierung im Handel. Werden der QR-Code auf der Aufbauanleitung gesc ...
Für Qurious Water, ein Vitaminwasser, wurden zwei dynamische QR-Codes generiert, die auf dem Display bzw. der Verpackung aufgebracht sind. Sie dienen der Interaktion mit dem Shopper und der Generierung von Performance-Daten. Der QR-Code auf der Displayverpackung unterstützt den Aufbau der Platzierung im Handel. Werden der QR-Code auf der Aufbauanleitung gescannt und die Standortdaten (GPS-Daten) übertragen, sieht der Brand-Owner in seinem Dashboard, wo das Display ...
Der bekannte Outdoor-Spezialist Globetrotter setzt weiterhin auf das direkte Produkterlebnis vor Ort und feierte am 1. Oktober 2020 die Neueröffnung seiner Berliner Erlebnisfiliale. Neben dem Innovation-Lab, wo die neuesten Ideen und Produkte des Outdoor-Marktes vorgestellt werden, sorgen dort eine Clubhütte für Events und Workshops, eine hauseigene Werkstat ...
Der bekannte Outdoor-Spezialist Globetrotter setzt weiterhin auf das direkte Produkterlebnis vor Ort und feierte am 1. Oktober 2020 die Neueröffnung seiner Berliner Erlebnisfiliale. Neben dem Innovation-Lab, wo die neuesten Ideen und Produkte des Outdoor-Marktes vorgestellt werden, sorgen dort eine Clubhütte für Events und Workshops, eine hauseigene Werkstatt sowie ein Café mit Panorama-Blick über Berlin für ein besonderes Einkaufserlebnis. Um für den gewünschten Traffic in ...
By using a mobile cash register system, the following applications are possible: Seamless Checkout sales call Inventory control at the customer Individual advice
By using a mobile cash register system, the following applications are possible: Seamless Checkout sales call Inventory control at the customer Individual advice
Price tagging and stocktaking is still one of the most labor intensive tasks in retail business. Using electronic labels you can save time and increase accuracy. Karstadt is one of the first pilot retailers in utilizing fashion tags. The reason is simple – it makes sense. Benefit for retailer: theft prevention, easy depreciation, personal cuts, Benefit fo ...
Price tagging and stocktaking is still one of the most labor intensive tasks in retail business. Using electronic labels you can save time and increase accuracy. Karstadt is one of the first pilot retailers in utilizing fashion tags. The reason is simple – it makes sense. Benefit for retailer: theft prevention, easy depreciation, personal cuts, Benefit for consumer: By using the NFC tag on the fashion tag ...
ESL can be wirelessly connected to a price management software directly in the store or in the cloud, so retailers can change prices in real time. Advantages: Reduce staff costs daily updated prices individual write-downs Dynamic price labelling action indicator additional features self-scanning Technology: ESL Electronic Shelf Label NFC Stage of Journey Con ...
ESL can be wirelessly connected to a price management software directly in the store or in the cloud, so retailers can change prices in real time. Advantages: Reduce staff costs daily updated prices individual write-downs Dynamic price labelling action indicator additional features self-scanning Technology: ESL Electronic Shelf Label NFC Stage of Journey Consideration & Sale
Through the use of RFID labels the following possibilities are created in the fashion trade: Inventories through scanning Retrieval of additional information Retrieval of product information Retrieval of price information Route of the goods stock control
Through the use of RFID labels the following possibilities are created in the fashion trade: Inventories through scanning Retrieval of additional information Retrieval of product information Retrieval of price information Route of the goods stock control
The newly introduced service offers customers numerous advantages. Free shipping services Increase in sales potential through additional purchases Acquisition of new customers without bank details / cash payers
The newly introduced service offers customers numerous advantages. Free shipping services Increase in sales potential through additional purchases Acquisition of new customers without bank details / cash payers
This use case is about service. Because if the consumer is searching to charge his phone he will do a lot for this. Karstadt decide to place this charging station in the main entrance. So every customer can see this device directly. Combined with a shot survey on its display you can charge and secure (looked door) your phone. Benefit for retailer: Its more . ...
This use case is about service. Because if the consumer is searching to charge his phone he will do a lot for this. Karstadt decide to place this charging station in the main entrance. So every customer can see this device directly. Combined with a shot survey on its display you can charge and secure (looked door) your phone. Benefit for retailer: Its more ...
To improve the routing and increase the attractiveness of the central information, a Pepper robot welcomes you here. In addition, you will find numerous digital information steles throughout the house which are used for information and promotion. Additional services: Product promotion path guidance product search cross-selling sponsoring
To improve the routing and increase the attractiveness of the central information, a Pepper robot welcomes you here. In addition, you will find numerous digital information steles throughout the house which are used for information and promotion. Additional services: Product promotion path guidance product search cross-selling sponsoring
With the brand “The Spice Library”, the operator of the Glatt develops his own retail format and at this point becomes a retailer in his own house. This approach enables the Proof of Concepet to use new formats and shows how low revenue assortments can also be successfully marketed via stationary areas. Technology: Frequency Counting Chance for: New Products ...
With the brand “The Spice Library”, the operator of the Glatt develops his own retail format and at this point becomes a retailer in his own house. This approach enables the Proof of Concepet to use new formats and shows how low revenue assortments can also be successfully marketed via stationary areas. Technology: Frequency Counting Chance for: New Products New combinations Pure Online Player
The German Alpine Club was founded in 1869 in Munich and has now over 900.000 members in Germany. Teaming up with Sport Schuster in Munich both operate a indoor climbing wall in the Flagship store close to the Apple store. By using the web platform from the German Alpine Club a lot of trainings take place here. Also a community on social media is now establi ...
The German Alpine Club was founded in 1869 in Munich and has now over 900.000 members in Germany. Teaming up with Sport Schuster in Munich both operate a indoor climbing wall in the Flagship store close to the Apple store. By using the web platform from the German Alpine Club a lot of trainings take place here. Also a community on social media is now established. Benefit for retailer: By ...
“What better place to tell the Mizuno story than our hometown. From our partnerships with Atlanta Track Club and Atlanta Braves, to creative sponsor integrations at SunTrust Park and new partnerships that will be announced shortly, Mizuno has so much to offer Atlanta as its hometown sports brand,” said Mark M. O’Brien, president & officer of Mizuno USA & ...
“What better place to tell the Mizuno story than our hometown. From our partnerships with Atlanta Track Club and Atlanta Braves, to creative sponsor integrations at SunTrust Park and new partnerships that will be announced shortly, Mizuno has so much to offer Atlanta as its hometown sports brand,” said Mark M. O’Brien, president & officer of Mizuno USA & chairman of Mizuno Canada. “We are excited to open the ...
Since 2005, the sporting product retailer Decathlon has been working on an online and offline strategy. Numerous projects have been realized and tested over the years. Today, the retailer is one of the leading companies with a functioning omnichannel strategy. Backbone of the activities are uniform product ranges and a large intralogistics centre in each act ...
Since 2005, the sporting product retailer Decathlon has been working on an online and offline strategy. Numerous projects have been realized and tested over the years. Today, the retailer is one of the leading companies with a functioning omnichannel strategy. Backbone of the activities are uniform product ranges and a large intralogistics centre in each active country. This makes it possible to distribute inventories ...
Consumers trust Coinstar® kiosks to provide a convenient and reliable coin-counting solution. We’ve built our reputation on 25 years of customer service and more than one billion successful transactions since our first kiosk was installed in 1992. With nearly 20,000 kiosks worldwide, Coinstar kiosks are easy to find and use. In fact, 90% of the U.S. populati ...
Consumers trust Coinstar® kiosks to provide a convenient and reliable coin-counting solution. We’ve built our reputation on 25 years of customer service and more than one billion successful transactions since our first kiosk was installed in 1992. With nearly 20,000 kiosks worldwide, Coinstar kiosks are easy to find and use. In fact, 90% of the U.S. population lives within five miles of one. Each ...
Franks Coffee should be still a pleasure factor, quality and in good preparation. This small coffee chain is using wifi tracking to identify visitors. So the spendings in online advertising in now better measurable. Benefit for retailer: Knowing why your customer steps into your store is the key to optimize the advertising. Benefit for consumer: A free inte ...
Franks Coffee should be still a pleasure factor, quality and in good preparation. This small coffee chain is using wifi tracking to identify visitors. So the spendings in online advertising in now better measurable. Benefit for retailer: Knowing why your customer steps into your store is the key to optimize the advertising. Benefit for consumer: A free internet connection makes life easy. Potential problems: speed identify the right data Technology: wifi hotspot
The combination of stationary offers and digital possibilities is at the heart of the concept of the “the Gallery” app. It promotes products from a wide variety of retailers. Benefits for retailers: The application makes it possible to analyze and evaluate digital advertising activities. Technology: App (iOS/Android) Beacons Geofence
The combination of stationary offers and digital possibilities is at the heart of the concept of the “the Gallery” app. It promotes products from a wide variety of retailers. Benefits for retailers: The application makes it possible to analyze and evaluate digital advertising activities. Technology: App (iOS/Android) Beacons Geofence
Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., ...
Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.[1]They are used as a network ...
Total frequency is a crucial factor for checking key figures and conversions – so much for theory. Unfortunately, this data is often not available to retailers. There is a lack of measuring equipment in city centres and simple tools to make this information available to the retailer.
Total frequency is a crucial factor for checking key figures and conversions – so much for theory. Unfortunately, this data is often not available to retailers. There is a lack of measuring equipment in city centres and simple tools to make this information available to the retailer.