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Ströer Digital Media GmbH

Adress: Kehrwieder 8-9, 20457 Hamburg, Germany
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Ströer is one of Germany’s leading companies for out-of-home and outdoor advertising and offers advertising customers individualised, fully integrated complete solutions along the entire marketing and sales value chain.

The Ströer Group markets and operates several thousand websites, primarily in German-speaking countries, and operates around 300,000 advertising media in the out-of-home segment. The portfolio includes all media that are used out-of-home – from classic poster media to exclusive advertising rights at railway stations to digital out-of-home media. In addition, the media house publishes premium content via all digital channels in digital publishing and offers one of the highest-reach networks in Germany with services such as t-online and special interest portals.

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Award Sept. 2021

Zielgruppengenaue Kampagnenausspielung über Digital Out-of-Home

with OTTO GmbH & Co KG
Die digitale OOH-Infrastruktur von Ströer ermöglicht die Nutzung kundeneigener Daten für eine zielgruppengenaue Ansprache über Digital Out-of-Home. Auf diese Weise setzte OTTO im November und Dezember 2020 für seine nationale Weihnachtskampagne in 115 Städten eine programmatische und vermarkterübergreifende Zielgruppenaussteuerung auf Basis von fünf vorgegeb ...

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Sina Kraßmann

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Adress: Kehrwieder 8-9, 20457 Hamburg, Germany

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