Video Commerce at OTTO with MOVEX | Live Shopping

Description

Live Shopping, the tech-trend from China, is also growing in Europe: It allows customers to gain a whole new shopping experience of brands and products in online retailing – with the help of advice, inspiration, and close interaction via live chat. This strengthens customer loyalty, achieves higher conversion rates, and reduces return rates.

OTTO uses MOVEX | Live Shopping
As an IT service provider for omnichannel commerce solutions, OSP developed its own software and won OTTO, Germany’s largest online retailer, as a customer for MOVEX Live | Shopping.

OTTO had already started with Live Shopping in 2021 with up to 60,000 viewers per show, and therefore had special requirements. MOVEX | Live Shopping was convincing both in terms of performance with high traffic and with its targeted features for sales promotion.

Interaction and increased conversions
– By highlighting the products presented in the live stream, articles and landing pages can easily be integrated.
– Viewers can explore the presented products during the live show, fill shopping carts and conveniently pay in the online store while the show continues in a miniplayer.
– The live chat enables direct interaction with viewers and show hosts.

Integration into the webshop
In contrast to live shopping on social media platforms, there is no media disruption due to the direct connection to the web store and the checkout process. In addition, content from past shows can be conveniently reused as video-on-demand and bundled in media libraries using keywords.

Outlook at OTTO
After a successful test phase, all OTTO live shopping events have now been running via the MOVEX | Live Shopping OSP solution since the launch in March 2023. OTTO will further increase the number of shows and plans to open Live Shopping to more and more brands and platform partners.