Overview
- Updated On:
- November 3, 2024
Description
Innovative use of smart analytics to optimize customer interaction and operational efficiency in Segmüller stores: In October 2022, furniture retailer Segmüller launched a pioneering initiative in collaboration with Ariadne Technology to introduce innovative tracking solutions and analysis functions in all stores. This technology enables the recording and evaluation of visitor frequencies, dwell times and movement flows in both indoor and outdoor areas. Of particularly note is the fact that the German data protection authority has confirmed the anonymity of data collection and processing, which means that the technology can be used widely, for example in retail stores, shopping centers, airports and even cities.
In close cooperation with Segmüller, we focus on optimizing staff scheduling, increasing conversion rates & frequency per brand as well as efficient space design and brand positioning. In addition, we implemented A-B testing of store management, ensured the control of marketing measures and events as well as the recording of footfall measurements and turn-in rates through promotions.
**Advantages and benefits:**
- **Improved control and decision-making:** New KPIs, such as frequencies, dwell time, customer journey and conversion rates, enable targeted control down to department and product level.
- **Increase conversion rates and revenue:** Detailed analyses can be used to develop measures to increase conversion rates, which leads to an increase in sales.
- **Optimized personnel deployment planning:** Personnel deployment planning (PEP) can now be organized more efficiently according to visitor frequency at department level.
- **More effective controlling:** The detailed data enables more precise controlling and monitoring of sales activities.
- **Improved employee management:** The analysis of POS data supports more effective employee management.
- **A/B-Testing:** Similar to online retail, A/B tests can be carried out to test the effectiveness of strategies and measures.
- ** Marketing Controlling:** New KPIs enable a detailed review and adjustment of marketing measures.
More on our website: https://ariadne.inc
More about the solution and application: Ariadne_Retail & Shopping Center_05.2024
Address: Heimstettener Str. 10, 85599 Vaterstetten, Deutschland
City: München
Area: D-A-CH
State/County: Bayern
Zip: 85599
Country: Germany
Open In Google Maps
Case Id : 50230
Award winner: September_2024
Jury Ranking: 2
Technology: Frequency Measurement / Smart Analytics
Name of the Retailer I Brand where the solution is installed: Hans Segmüller Polstermöbelfabrik GmbH & Co. KG
Name of the solution / product: Smart Analytics by Ariadne
Retailer or Brand Website: https://www.segmueller.de
For customers or employees (front- or backend): Employees
Hardware, software or service: Software
Live since: 19.12.2022
Description of the project goal / motivation [max. 500 characters]: In close cooperation with Segmüller, the project aims to optimize the customer experience and operational efficiency through precise visitor measurement and detailed analysis at the department and product level. The analysis includes not only visitor frequencies and dwell times but also the customer journey, and is enriched by the integration of additional POS data, such as sales figures. This allows for the determination of conversion rates at the department and product level, as well as based on dwell times.
Project scope / implementation activities [max. 500 characters]: The implementation of Smart Analytics by Ariadne in Segmüller stores marks a significant step towards the digitalization and optimization of brick-and-mortar retail, providing valuable insights that lead to improved customer retention and increased sales. You can find the benefits in the description above!
Innovation [max. 500 characters]: In addition, we present additional features with the analytics software that we developed for use at the Segmüller furniture store in Munich:
Asset tracking and theft protection for mobile products, as well as turn-in rates at large outdoor events.
Potential for replication [max. 500 characters]: The application of Smart Analytics, as implemented in the Segmüller stores using Ariadne's technology, has great potential to be transferred to other industries and retailers.
Choose in which award round you would like to participate: D-A-CH Sept. 2024
Marketing & Sales
In- & Out-Store Marketing
POS Activation
Product & Brand Building
Solutions & Operations
Data Analytics
Information Technology
Loyality
Review & Feedback
Workforce Management
Other Features
AI-Systems
Leven of the furniture store
Different levels that are tracked
Measurement of visitors, stays and sales impressions at the POS
Optimization of routes, product brand placements, increased sales through improved and more efficient personnel deployment planning - cost optimization
How the technology works
Via smartphone recognition and hardware - small boxes - which are installed at certain intervals.
Tracks mobile phone signals anonymously and Ariadne is data protection compliant with the patented technology!
Route display
Measurement of customer routes and most popular routes
Area heatmap
Areas and neighboring stores - visitor frequency
Leven of the furniture store
Different levels that are tracked
Measurement of visitors, stays and sales impressions at the POS
Optimization of routes, product brand placements, increased sales through improved and more efficient personnel deployment planning - cost optimization
How the technology works
Via smartphone recognition and hardware - small boxes - which are installed at certain intervals.
Tracks mobile phone signals anonymously and Ariadne is data protection compliant with the patented technology!
Route display
Measurement of customer routes and most popular routes
Area heatmap
Areas and neighboring stores - visitor frequency
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