Climb in a retail store

Description

The German Alpine Club was founded in 1869 in Munich and has now over 900.000 members in Germany. Teaming up with Sport Schuster in Munich both operate a indoor climbing wall in the Flagship store close to the Apple store. By using the web platform from the German Alpine Club a lot of trainings take place here. Also a community on social media is now established.

Benefit for retailer: 
By partnering with such a big community the retailer gets a huge attention on his store. Also the climb wall is part of the outside design of the store. So you drive traffic in store.

Benefit for consumer:
Eye-catching moments are guaranteed.

Potential problems:

• a community manager is needed
• lot of money and space is needed