Overview
- Updated On:
- April 11, 2022
Description
The German Alpine Club was founded in 1869 in Munich and has now over 900.000 members in Germany. Teaming up with Sport Schuster in Munich both operate a indoor climbing wall in the Flagship store close to the Apple store. By using the web platform from the German Alpine Club a lot of trainings take place here. Also a community on social media is now established.
Benefit for retailer:
By partnering with such a big community the retailer gets a huge attention on his store. Also the climb wall is part of the outside design of the store. So you drive traffic in store.
Benefit for consumer:
Eye-catching moments are guaranteed.
Potential problems:
- a community manager is needed
- lot of money and space is needed