Use-Case customer:
Gustav Ehlert GmbH & Co KG
Location: Schinkenstraße 9, 33415 Verl-Sürenheide, Germany
Use-Case-Region: D-A-CH
Website: https://www.ehlert-shop.de/
User-Centric B2B Commerce: The Ehlert Online Shop
Gustav Ehlert GmbH & Co KG
Schinkenstraße 9, Verl-Sürenheide, D-A-CH
Overview
Description
Ehlert, a leading German foodservice wholesaler, launched a new B2B eCommerce platform based on Intershop. The goal was to digitize and simplify the ordering process for gastronomy and catering customers, replacing phone and fax orders with a modern online experience. The platform integrates seamlessly with ERP and PIM systems, supports individual pricing and assortments, and offers a mobile-friendly interface. With user-centric design and continuous optimization, the solution combines B2B complexity with the convenience of B2C, setting a new benchmark in the foodservice wholesale sector.
Solution features
Marketing & Sales
Content Management
E-Shopsystem, -Design & -Optimization
Solutions & Operations
Analytics & Customer Insights
Communication Technology
Mobile & Localization Solutions
Payment
Price & Product Information
About the solution
| Name: | Ehlert Online-Shop (B2B-Foodservice-Plattform) |
| Technologie: | Headless architecture, integration of ERP & PIM, FactFinder search & recommendation engine Intershop |
| Projektziel: | The aim was to digitize and simplify the ordering process for catering and food service customers. Instead of telephone and manual orders, the new online shop enables efficient, transparent, and readily available procurement. For Ehlert, this means stronger customer loyalty, greater efficiency, and a foundation for future growth in digital sales. |
| Projektumfang: | Implementation of the new B2B shop on Intershop 7 with a headless front end, integration of ERP and PIM systems, connection to payment and logistics, introduction of personalized pricing logic, mobile-optimized front end, close collaboration with users. |
| Innovation: | Ehlert Shop consistently focuses on user centricity: functions and processes are not developed from the company’s perspective, but based on real customer needs. The result is a B2B shop that combines the simplicity of B2C with the complexities of individual pricing and assortment logic. Continuous optimization based on customer feedback and usage data turns the shop into a living platform that evolves with flexibility. |
| Kosten: | Implementation using the MVP approach: rapid implementation in phases, focused on core functions. Budget-friendly implementation thanks to modular architecture, integration of existing systems, and close coordination with management and users. Ongoing optimization based on usage data and user feedback. |
| Replizierung: | The case is highly transferable to other retailers and manufacturers with complex B2B product ranges. Thanks to its modular architecture, ERP/PIM integrations and personalized pricing logic can also be used in other industries – from food service and non-food to industry and retail. |
Case Location
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