acardo is the specialist agency in the field of shopper activation for FMCG manufacturers and retailers. For almost 20 years, the company has been supporting top brands in the sales promotion of their products and ensures that couponing processes run smoothly. acardo advises leading German retailers on innovative POS concepts as well as brand management with regard to full-service support and the integration of shopper activation into the marketing mix.
acardo activates consumers for the branded goods industry. With three divisions – “acardo activation” (shopper activation), “acardo clearing” (billing and reporting) and “acardo cinema” (cinema vouchers) – a holistic solution is offered for smooth coupon processes – from strategy, conception and implementation to technical processing and billing. A total of 50 members of the team look after several thousand branches around the topic of couponing and thus a large part of the food retail trade in the German market. Almost all major consumer goods manufacturers have processed thousands of coupon campaigns via acardo in recent years, as well as retail companies in the food, pharmacy and pharmaceutical sectors and cinema operators.