Instore frequencies at Segmüller: KPI control through smart analytics
Hans Segmüller Polstermöbelfabrik GmbH & Co. KG
Description
Innovative use of smart analytics to optimize customer interaction and operational efficiency in Segmüller stores: In October 2022, furniture retailer Segmüller launched a pioneering initiative in collaboration with Ariadne Technology to introduce innovative tracking solutions and analysis functions in all stores. This technology enables the recording and evaluation of visitor frequencies, dwell times and movement flows in both indoor and outdoor areas. Of particularly note is the fact that the German data protection authority has confirmed the anonymity of data collection and processing, which means that the technology can be used widely, for example in retail stores, shopping centers, airports and even cities.
In close cooperation with Segmüller, we focus on optimizing staff scheduling, increasing conversion rates & frequency per brand as well as efficient space design and brand positioning. In addition, we implemented A-B testing of store management, ensured the control of marketing measures and events as well as the recording of footfall measurements and turn-in rates through promotions.
**Advantages and benefits:**
- **Improved control and decision-making:** New KPIs, such as frequencies, dwell time, customer journey and conversion rates, enable targeted control down to department and product level.
- **Increase conversion rates and revenue:** Detailed analyses can be used to develop measures to increase conversion rates, which leads to an increase in sales.
- **Optimized personnel deployment planning:** Personnel deployment planning (PEP) can now be organized more efficiently according to visitor frequency at department level.
- **More effective controlling:** The detailed data enables more precise controlling and monitoring of sales activities.
- **Improved employee management:** The analysis of POS data supports more effective employee management.
- **A/B-Testing:** Similar to online retail, A/B tests can be carried out to test the effectiveness of strategies and measures.
- ** Marketing Controlling:** New KPIs enable a detailed review and adjustment of marketing measures.
More on our website: https://ariadne.inc
More about the solution and application: Ariadne_Retail & Shopping Center_05.2024
Solution features
About the solution
| Name: | Smart Analytics by Ariadne |
| Technology: | Frequency Measurement / Smart Analytics |
| Project goal | In close cooperation with Segmüller, the project aims to optimize the customer experience and operational efficiency through precise visitor measurement and detailed analysis at the department and product level. The analysis includes not only visitor frequencies and dwell times but also the customer journey, and is enriched by the integration of additional POS data, such as sales figures. This allows for the determination of conversion rates at the department and product level, as well as based on dwell times. |
| Project scope: | The implementation of Smart Analytics by Ariadne in Segmüller stores marks a significant step towards the digitalization and optimization of brick-and-mortar retail, providing valuable insights that lead to improved customer retention and increased sales. You can find the benefits in the description above! |
| Innovation: | In addition, we present additional features with the analytics software that we developed for use at the Segmüller furniture store in Munich: Asset tracking and theft protection for mobile products, as well as turn-in rates at large outdoor events. |
| Costs: | |
| Replication: | The application of Smart Analytics, as implemented in the Segmüller stores using Ariadne's technology, has great potential to be transferred to other industries and retailers. |
Use-Case customer:
Hans Segmüller Polstermöbelfabrik GmbH & Co. KG
Location: Heimstettener Str. 10, 85599 Vaterstetten, Deutschland, 85599 München, Germany
Use-Case-Region: D-A-CH
Website: https://www.segmueller.de
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