- Updated On:
- October 22, 2022
The AI-powered skin type analysis tool was implemented by Douglas in July 2022. It is a completely new, customized solution that allows customers to determine their skin type and other skin characteristics via the DOUGLAS app. The skin analysis is based on AgileFace® tracking technology, a patented technology from Perfect Corp. that enables ultra-accurate virtual makeovers with extreme performance and is supported by state-of-the-art AI-powered deep learning technology.
Users simply scan their face with their smartphone camera in the DOUGLAS app and in just a few seconds the algorithm recognizes their skin type and other skin characteristics. Further product preferences in terms of allergies and ingredients can be specified manually. The skin type determined, in conjunction with the moisture, oiliness and wrinkle values of the face, forms the basis for specific product suggestions. The product suggestions are thus precisely tailored to the skin type and the individual preferences as well as needs of the customers. The skin analysis is part of the DOUGLAS Beauty Profile, which is also new and in which customers can store personal information and preferences. In the future, customers will be able to specify additional preferences and use additional analysis tools. The advantage: You receive even more individual product recommendations, care guides and inspiration.