Use-Case customer:
Harley-Davidson® of Tampa
Location: 6920 N. Dale Mabry Hwy Tampa, FL 33614 888.281.5285, , Germany
Use-Case-Region: North America
Website: https://hdflorida.com/
MOBILE CAMPAIGN DRIVES 122% INCREASE IN RETAIL SALES
Harley-Davidson® of Tampa
6920 N. Dale Mabry Hwy Tampa, FL 33614 888.281.5285, North America
Overview
Detailed Description (more than 500 characters)
The group wanted a final retail sales push to finish the year on a high note by promoting sales on General Merchandise inventory and to liquidate clearance General Merchandise inventory.
4 of the 5 dealerships leveraged their mobile club databases by sending a text alert to customers with very specific messages on the discounted offers during a time that sales are typically very sluggish and difficult to come by.
The dealership group has invested many resources and offers for 9 months prior to the sales offer so they had a very engaged customer base to reach. The marketing staff simple scheduled messages to be delivered the day before the sales began:
“Brandon H-D 2017 Year-End Event is here for TWO DAYS ONLY! Take advantage of these great offers! 25% off all full priced Harley-Davidson Official Licensed General Merchandise & 15% off all clearance Harley-Davidson Official Licensed General Merchandise!
Plus, POP-A-BALLOON for prizes at checkout! *Limit one per guest* Valid only December 30th and 31st! See you at Brandon Harley-Davidson at 9841 E. Adamo Dr!
Rply STOP 2 optout”
The four dealerships that sent the Year-End Event offer saw an increase of 122 percent in sales over the same sale the previous year. The 5th store actually saw a decline of -5.27 percent in gross profit over the previous year.
Solution features
Marketing & Sales
E-Shopdesign & -Optimization
Solutions & Operations
Mobile Solutions
About the solution
| Name: | 7 Media Group SMS Marketing |
| Technologie: | SMS |
| Projektziel: | The group wanted a final retail sales push to finish the year on a high note by promoting sales on General Merchandise inventory and to liquidate clearance General Merchandise inventory. |
| Projektumfang: | By creating an aggressive SMS strategy for many months prior to the sales event the dealership group had a much greater opportunity for success. |
| Innovation: | All five stores did the exact same promotional placement through social media and e-mail blasts. The only differing factor was the 5th store not sending the text alert. According to Marketing Director, Nick Edwards, the 5th store is their largest in overall sales and the largest mobile club database. “The results were directly attributed to the text blast campaign no doubt.” said Edwards. Edwards added, “Our efforts throughout the year to engage our existing customers through mobile coupled with our many promotions to reach new customers and have them join our mobile club paid off in a huge way for this event as well as many of our other retail sales, service and event campaigns throughout the year.” |
| Kosten: | Executing the messages to the existing opt-in customer database was very easy. Crafting the message and call to action directing customers to the retail locations and the offer was not difficult because it was part of a larger overall marketing strategy. $1200 monthly fee based on message volume |
| Replizierung: | - |
Case Location
Use Favorite for your own search profile
Contact Me
Similar Listings
Similar Listings
2
Award January 2023
E-Commerce
Sally Hansen: Implement AI-Powered Virtual T...
with
Sally Hansen
With the goal of transforming the nail color product try-on experience for customers, Sally Hansen partnered with Perfect Corp., the leading AI + AR beauty and fashion tech solutions provider, to implement a first-to-market application of the company’s new AI-powered nail color virtual try-on technology. Look at our video
2
E-Commerce
How Lowering Customer Acquisition Costs Is l...
with
No retailer found
Competition on Amazon is rising. The average cost per click (CPC) more than doubled from $0.61 in 2018 to $1.24 in 2022. With the increased CPC but a conversion rate that stagnates at around 10% the acquisition costs rose esp. for new to brand customers. In addition the different ad formats are getting more and more complex. To make sure advertisers are not ...
bidx io
3
E-Commerce
Unlocking customer offline data
with
Guess
Learn how Cloud4Wi helped Guess enable 360-degree customer views and perfectly targeted messaging Guess understood that to remain relevant in today’s fashion retail world, adopting the right technology solution to create personalized customer journeys would be key. The company wanted to learn more about how customers behave in their stores, creating 360-degr ...
3
E-Commerce
WI set out to increase mobile club sign-ups ...
with
Appleton Harley-Davidson
Increase mobile club sign-ups. This campaign was to provide all mobile club members an offer of 10$ off any 50$ or more purchase. Through the in-house, social media, and website promotions of Appleton Harley-Davidson, customers had ample outlets for signing up. 7 Media Group imported their customer data and validated the phone numbers with their proprietary ...
