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Starbucks Pickup and Amazon Go Collaborate to Launch New Store Concept in New York City

Posted by Mehmet Dede on 11. February 2022

The new store integrates the digital and physical retail experience, bringing together the connection and comfort of a Starbucks café and convenience of Amazon Go’s Just Walk Out Shopping experience.

The new Starbucks Pickup with Amazon Go in New York City is a combination of a Starbucks Pickup and Amazon Go, utilizing the order ahead feature in the Starbucks app and Amazon Go’s Just Walk Out technology to create an easy checkout experience, alongside a modernized lounge that features individual workspaces and expanded tables with power outlets and USB ports. The new store offers the full Starbucks menu and a curated assortment of food and beverages in the Amazon Go market, including fresh-prepared salads, sandwiches, bakery items, and snack options. “Our goal with this new store concept is to give our customers the ability to choose which experience is right for them as they go through their day” said Katie Young, senior vice president of global growth and development at Starbucks.

The Starbucks Pickup with Amazon Go Experience

Starbucks Pickup stores primarily accept orders that are placed through the Starbucks app prior to the customer arriving at the store. Customers can place and pay for their order by selecting their desired location in the app. Once the customer arrives at the location, they can find the status of their order on a digital screen in the store and then pick up their order directly from a Starbucks barista. To enter the Amazon Go market and store’s lounge seating, customers can use the “In-Store Code” in the Amazon Shopping app, Amazon One or a credit card, and then shop the Amazon Go market like any other Amazon Go store. Once inside, anything customers take off the shelf is automatically added to their virtual cart. After the customer leaves the Amazon Go market, their card will be charged and they can access their receipt within a few hours.

Building on Starbucks Digital Customer Relationships and Evolving the Café Experience

Starbucks and Amazon Go plan to open two additional stores in 2022. This new store concept aligns with Starbucks trade area transformation strategy, which builds on the strength of Starbucks digital customer relationships and the Starbucks app to meet evolving customer preferences for convenience, higher levels of mobile ordering and contactless pay, and reduced time waiting in lines. The convenient digital experience is complemented by a welcoming, modernized third place environment as customers continue to reconnect in person and choose which experience is right for them as they go through their day.


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