Sally Hansen: Implement AI-Powered Virtual Try-On Experience for Nail Color

3031 Tisch Way, 110 Plaza West, San Jose, North America
Award January 2023

Overview

  • Updated On:
  • 13. January 2023

Description

With the goal of transforming the nail color product try-on experience for customers, Sally Hansen partnered with Perfect Corp., the leading AI + AR beauty and fashion tech solutions provider, to implement a first-to-market application of the company’s new AI-powered nail color virtual try-on technology. Look at our video

Address: 3031 Tisch Way, 110 Plaza West
City/postal code:
State/County: ,
Zip: 95128
Country: United States

Property Id: 41436
Technology: Perfect Corp. AI-Powered Virtual Try-On for Nail Color
Name of the Retailer I Brand where the solution is installed: Sally Hansen
Name of the solution / product: AI-Powered Virtual Try On for Nail Color
Retailer or Brand Website: https://www.sallyhansen.com/en-us
For customers or employees (front- or backend): Customers
Hardware, software or service: Software
Live since: 01.04.2022
Description of the project goal / motivation [max. 500 characters]: With the goal of transforming the nail color product try-on experience for customers, Sally Hansen partnered with Perfect Corp., the leading AI + AR beauty and fashion tech solutions provider, to implement a first-to-market application of the company’s new AI-powered nail color virtual try-on technology. With the launch of the Sally Hansen nail color virtual try-on experience, Sally Hansen and Perfect Corp. sought to alleviate a major consumer pain point in the nail color shopping experience. Unlike makeup products such as lipstick and foundation, nail color cannot be easily sampled and tested. As a result, consumers must often purchase a nail color shade without seeing how the color appears when applied to their own nails. This can lead to low purchasing confidence and dissatisfied customers. A key goal of this campaign was to solve this pain point by creating an engaging virtual nail color try-on experience that would empower customers to feel confident in their nail color purchases and find their perfect shades.
Project scope / implementation activities [max. 500 characters]: Sally Hansen and Perfect Corp. partnered to implement this groundbreaking virtual try-on technology across the customer journey, both online and in-store. The experience allows Sally Hansen customers to digitally try-on +200 nail color shades from the Sally Hansen product portfolio, providing a hyper-engaging shopping experience and offering customers the ability to play with a variety of nail color shades.
Innovation [max. 500 characters]: Perfect Corp.’s AI-powered virtual try-on solution for nail color is the most advanced nail color virtual try-on technology available on the market today, and features the company’s innovative AgileHand® Technology. Perfect Corp.’s AgileHand® Technology is powered by state-of-the-art AI algorithms and is trained on PBR (Physically Based Rendering) 3D hand models. The models include a wide array of skin tones and textures, as well as hand and finger sizes, encompassing an inclusive range of personal hand differentiators and traits, to ensure a hyper-realistic nail color virtual try-on experience for all. The experience also features a live-camera view, allowing customers to visualize the nail color as their hand moves. The technology is a groundbreaking innovation for nail color e-commerce and in-store shopping, as it allows customers to visualize nail color shades on their own nails before purchasing. With this technology, there is no need for physical product testers and consumers can try-on dozens of nail color shades in seconds which ultimately drives product discovery.
Implementation approach / costs [max. 500 characters]: When searching for an AI + AR technology solution provider, Sally Hansen was faced with a challenge in finding a solution that would provide a true-to-life virtual try-on experience that upheld the brand’s high quality standard as the nail color authority. Many AR technology solutions available did not produce realistic renderings of nail color shades or were only able to show the nail color on a static image of a customer’s hand. When introduced to Perfect Corp. and the company’s AI-powered virtual try-on solution for nail color, the technology was truly unrivaled. The technology allowed for a hyper-realistic nail color try-on experience that would provide ultra-precise depictions of nail color shades across the omnichannel shopping journey. Additionally, the technology was quick to setup and easy to integrate into the brand’s ecommerce site. Shortly after launching the Sally Hansen nail color virtual try-on experience, the brand observed remarkable results in customer engagement, sales conversion as well as digital engagement across Sally Hansen’s platforms. Customer engagement with the virtual try-on tool on SallyHansen.com skyrocketed with consumers trying-on an average of 12 nail color shades in one session. As a result, Sally Hansen’s digital engagement metrics also increased significantly. Average time spent on Sally Hansen product detail pages increased +100% from 3 minutes to 7 minutes. The technology also allowed customers to experiment and play with many nail color shades, leading to increased add-to-basket conversion rates of +110%.
Potential for replication [max. 500 characters]: Perfect Corp.’s AI-powered virtual try-on solution for nail color is customizable to individual brand needs and can seamlessly be integrated across the omni-channel shopping journey, on both web and mobile platforms. The technology and experience can easily be replicated for nail industry brands and e-commerce companies that are looking to drive sales and create a more engaging, valuable shopping experience for nail color consumers.
Choose in which award round you would like to participate: (North America) NRF Award

video image

Transport
Supermarkets
Schools
Restaurants
Pharmacies
Hospitals

Sally Hansen + Perfect Corp. Virtual Manicure Experience

yelp logo

Sat 17 May
Sun 18 May
Mon 19 May
Tue 20 May
Wed 21 May
Thu 22 May
Fri 23 May
Sat 24 May
Sun 25 May
Mon 26 May
In Person
Video Chat
Your information

Contact Me

You can reply to private messages from "Inbox" page in your user account.

Case Reviews

You need to login in order to post a review

Similar Listings

0
E-Commerce

WI set out to increase mobile club sign-ups by 150% through an incentive promotion.

with
Increase mobile club sign-ups. This campaign was to provide all mobile club members an offer of 10$ off any 50$ or more purchase. Through the in-house, social media, and website promotions of Appleton Harley-Davidson, customers had ample outlets for signing up. 7 Media Group imported their customer data and validated the phone numbers with their proprietary ...
E-Commerce
Ron Cariker
0
E-Commerce

MOBILE CAMPAIGN DRIVES 122% INCREASE IN RETAIL SALES

with
The group wanted a final retail sales push to finish the year on a high note by promoting sales on General Merchandise inventory and to liquidate clearance General Merchandise inventory. 4 of the 5 dealerships leveraged their mobile club databases by sending a text alert to customers with very specific messages on the discounted offers during a time that sal ...
E-Commerce
Ron Cariker
0
E-Commerce

Unlocking customer offline data

with
Learn how Cloud4Wi helped Guess enable 360-degree customer views and perfectly targeted messaging Guess understood that to remain relevant in today’s fashion retail world, adopting the right technology solution to create personalized customer journeys would be key. The company wanted to learn more about how customers behave in their stores, creating 360-degr ...
E-Commerce
0
E-Commerce

How Lowering Customer Acquisition Costs Is leading to Competitive Advantages

with
Competition on Amazon is rising. The average cost per click (CPC) more than doubled from $0.61 in 2018 to $1.24 in 2022. With the increased CPC but a conversion rate that stagnates at around 10% the acquisition costs rose esp. for new to brand customers. In addition the different ad formats are getting more and more complex. To make sure advertisers are not ...
E-Commerce
bidx io
  • Advanced Search

Compare Cases

Perfect Corp.