How Lowering Customer Acquisition Costs Is leading to Competitive Advantages

Description

Competition on Amazon is rising. The average cost per click (CPC) more than doubled from $0.61 in 2018 to $1.24 in 2022. With the increased CPC but a conversion rate that stagnates at around 10% the acquisition costs rose esp. for new to brand customers. In addition the different ad formats are getting more and more complex. To make sure advertisers are not wasting money, regular training and a lot of internal resources are needed to stay on top. Working with an agency or software solution takes some load off and increases top line sales and the effectiveness of ads. With the introduction of the Schedule feature, over 2,000 advertisers from BidX are now able to improve their RoAS by an additional 16%. The system therefore increases and decreases the bids and budgets throughout the days and times of a week. The benefit: Through increased visibility in conversion rate peak times the RoAS is improved tremendously.

Since its introduction at the beginning of this month already more than 400 advertisers have started to benefit from the advantages the BidX Schedule feature is providing.