Increase mobile club sign-ups. This campaign was to provide all mobile club members an offer of 10$ off any 50$ or more purchase.
Through the in-house, social media, and website promotions of Appleton Harley-Davidson, customers had ample outlets for signing up. 7 Media Group imported their customer data and validated the phone numbers with their proprietary mobile system. Then, through the services 7 Media Group provides, a message was sent to all current customers of Appleton Harley-Davidson encouraging them to join the mobile club. By joining they received an incentive of $10 off a $50 purchase. The message read: “Appleton Harley: Reply Y to join our NEW mobile club and get $10 off your next $50 purchase. 4msg/mo. Consent not required to buy ”
“We felt like more people were apt to sign-up if they had an incentive,” said Megan Schaffer, Marketing + Events Manager of Appleton Harley-Davidson.
Since January 18, Appleton Harley-Davidson has far exceeded their goal of an increase of mobile club sign-ups. Schaffer replied, “We far exceeded our goal of 1,000 mobile club members. We currently have over 1,700 people and have redeemed over 50 coupons.” As the numbers continue to pour in daily from the benefits of the campaign the growth of sales and sign-ups are continuously increasing.
About the solution
|Name:||7 Media Group SMS Marketing|
|Project goal||Appleton Harley-Davidson out of Appleton, WI set out to increase mobile club sign-ups by 150% through an incentive promotion.|
|Project scope:||After the SMS campaign is created and configured in the customer’s account it’s simply a matter of promoting the call to action for opt-ins through social media, online, in person, etc…|
|Innovation:||Using SMS allowed Appleton Harley to engage more customers through a very familiar, understandable mechanism. The vast majority of mobile phone owners use SMS to communicate and find opportunities through he SMS channel very rewarding.|
|Costs:||Easy implementation, $250 monthly fee based on message volume|
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