Your search results

WI set out to increase mobile club sign-ups by 150% through an incentive promotion.

Appleton Harley-Davidson

5322 Clairemont Dr, Appleton, WI 54913,




Increase mobile club sign-ups. This campaign was to provide all mobile club members an offer of 10$ off any 50$ or more purchase.
Through the in-house, social media, and website promotions of Appleton Harley-Davidson, customers had ample outlets for signing up. 7 Media Group imported their customer data and validated the phone numbers with their proprietary mobile system. Then, through the services 7 Media Group provides, a message was sent to all current customers of Appleton Harley-Davidson encouraging them to join the mobile club. By joining they received an incentive of $10 off a $50 purchase. The message read: “Appleton Harley: Reply Y to join our NEW mobile club and get $10 off your next $50 purchase. 4msg/mo. Consent not required to buy ”
“We felt like more people were apt to sign-up if they had an incentive,” said Megan Schaffer, Marketing + Events Manager of Appleton Harley-Davidson.
Since January 18, Appleton Harley-Davidson has far exceeded their goal of an increase of mobile club sign-ups. Schaffer replied, “We far exceeded our goal of 1,000 mobile club members. We currently have over 1,700 people and have redeemed over 50 coupons.” As the numbers continue to pour in daily from the benefits of the campaign the growth of sales and sign-ups are continuously increasing.

About the solution

Name:7 Media Group SMS Marketing
Project goalAppleton Harley-Davidson out of Appleton, WI set out to increase mobile club sign-ups by 150% through an incentive promotion.
Project scope:After the SMS campaign is created and configured in the customer’s account it’s simply a matter of promoting the call to action for opt-ins through social media, online, in person, etc…
Innovation:Using SMS allowed Appleton Harley to engage more customers through a very familiar, understandable mechanism. The vast majority of mobile phone owners use SMS to communicate and find opportunities through he SMS channel very rewarding.
Costs:Easy implementation, $250 monthly fee based on message volume

Use-Case customer:

Appleton Harley-Davidson

Location: 5322 Clairemont Dr, Appleton, WI 54913, , United States



Case Location


Use Favorite for your own search profile


Contact Me

Schedule a showing?
You can reply to private messages from "Inbox" page in your user account.

Similar Cases

Award January 2023

Sally Hansen: Implement AI-Powered Virtual Try-On Experience for Nail Color

with Sally Hansen
With the goal of transforming the nail color product try-on experience for customers, Sally Hansen partnered with Perfect Corp., the leading AI + AR beauty and fashion tech solutions provider, to implement a first-to-market application of the company’s new AI-powered nail color virtual try-on technology. Look at our video

Unlocking customer offline data

with Guess
Learn how Cloud4Wi helped Guess enable 360-degree customer views and perfectly targeted messaging Guess understood that to remain relevant in today’s fashion retail world, adopting the right technology solution to create personalized customer journeys would be key. The company wanted to learn more about how customers behave in their stores, creating 360-degr ...


with Harley-Davidson® of Tampa
The group wanted a final retail sales push to finish the year on a high note by promoting sales on General Merchandise inventory and to liquidate clearance General Merchandise inventory. 4 of the 5 dealerships leveraged their mobile club databases by sending a text alert to customers with very specific messages on the discounted offers during a time that sal ...

How Lowering Customer Acquisition Costs Is leading to Competitive Advantages

Competition on Amazon is rising. The average cost per click (CPC) more than doubled from $0.61 in 2018 to $1.24 in 2022. With the increased CPC but a conversion rate that stagnates at around 10% the acquisition costs rose esp. for new to brand customers. In addition the different ad formats are getting more and more complex. To make sure advertisers are not ...
  • Advanced Search

    More Search Options

Compare Cases

7 Media Group