WI set out to increase mobile club sign-ups by 150% through an incentive promotion.

5322 Clairemont Dr, Appleton, WI 54913,
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Overview

  • Updated On:
  • November 2, 2022

Description

Increase mobile club sign-ups. This campaign was to provide all mobile club members an offer of 10$ off any 50$ or more purchase.
Through the in-house, social media, and website promotions of Appleton Harley-Davidson, customers had ample outlets for signing up. 7 Media Group imported their customer data and validated the phone numbers with their proprietary mobile system. Then, through the services 7 Media Group provides, a message was sent to all current customers of Appleton Harley-Davidson encouraging them to join the mobile club. By joining they received an incentive of $10 off a $50 purchase. The message read: “Appleton Harley: Reply Y to join our NEW mobile club and get $10 off your next $50 purchase. 4msg/mo. Consent not required to buy ”
“We felt like more people were apt to sign-up if they had an incentive,” said Megan Schaffer, Marketing + Events Manager of Appleton Harley-Davidson.
Since January 18, Appleton Harley-Davidson has far exceeded their goal of an increase of mobile club sign-ups. Schaffer replied, “We far exceeded our goal of 1,000 mobile club members. We currently have over 1,700 people and have redeemed over 50 coupons.” As the numbers continue to pour in daily from the benefits of the campaign the growth of sales and sign-ups are continuously increasing.

Address: 5322 Clairemont Dr, Appleton, WI 54913
State/County:
Country: United States
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Case Id : 32320
Technology: SMS
Name of the Retailer I Brand where the solution is installed: Appleton Harley-Davidson
Name of the solution / product: 7 Media Group SMS Marketing
Retailer or Brand Website: www.appletonhd.com
For customers or employees (front- or backend): Customers
Hardware, software or service: Service
Live since: 2019
Description of the project goal / motivation [max. 500 characters]: Appleton Harley-Davidson out of Appleton, WI set out to increase mobile club sign-ups by 150% through an incentive promotion.
Project scope / implementation activities [max. 500 characters]: After the SMS campaign is created and configured in the customer’s account it’s simply a matter of promoting the call to action for opt-ins through social media, online, in person, etc…
Innovation [max. 500 characters]: Using SMS allowed Appleton Harley to engage more customers through a very familiar, understandable mechanism. The vast majority of mobile phone owners use SMS to communicate and find opportunities through he SMS channel very rewarding.
Implementation approach / costs [max. 500 characters]: Easy implementation, $250 monthly fee based on message volume
Potential for replication [max. 500 characters]: -
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