Overview
- Updated On:
- March 9, 2023
Description
Online shopping can be a tedious and uninspiring experience, with many websites offering dull feeds and achieving low conversion rates. It’s difficult to recreate the excitement and engagement of shopping in a physical store. But ByondXR is here to change that. The innovative platform uses immersive 3D simulations to bring the in-store experience online, allowing brands and retailers to connect with their customers in a more meaningful way. And it’s already proving successful – top global brands like P&G, Unilever, Loreal, and Estee Lauder and Armani have all experienced improved customer engagement and higher conversion rates thanks to the BeyondXR technology. With ByondXR, customers can explore virtual stores in photorealistic detail, examining products as if they were right in front of them. And the deep technological expertise and vibrant commerce platform give retailers the tools they need to create truly engaging and interactive shopping experiences. BeyondXR is leading the charge into the metaverse age, where the boundaries between the physical and digital world are seamlessly blurred.
Case Id : 41902
Technology: Virtual Environments using the Metaverse
Name of the Retailer I Brand where the solution is installed: L'Oreal, Estee Lauder, Mondelez, Calvin Klein and many others.
Name of the solution / product: BeyondXR Virtual Stores
Retailer or Brand Website: https://www.byondxr.com
For customers or employees (front- or backend): Customers
Hardware, software or service: Software
Live since: 01.01.2016
Description of the project goal / motivation [max. 500 characters]: BeyondXR brings the in-store experience to your customers wherever they are. By creating interactive 3D simulations using the Metaverse, BeyondXR allows brands and retailers to engage their customers in a much more meaningful way, increasing conversion rates and creating a more delightful shopping experience.
Project scope / implementation activities [max. 500 characters]: BeyondXR has launched more than 220 global experiences across 35 countries and 19 different languages. With consumer engagement at an all-time high, it's essential to take advantage of the opportunities presented. By using gamification tactics, brands have seen a 30% increase in cart conversions when compared to typical Web 2.0 websites. With more than 27 mini games and the capability to create something from scratch, customers are given a price to win at the end. Not only does this create an incentive for customers to purchase, but 86% of customers will willingly give their email address for remarketing. Jenna Feek from L'Oreal is a great example of how leveraging this marketing strategy can be beneficial. Within 11 months, they saw an increase in customer lifetime value of more than 2.5 million dollars and a 400% increase in subscription sign ups. Taking advantage of these experiences can help businesses lower the age of their customers and increase purchasing opportunities earlier.
Innovation [max. 500 characters]: This system is special because it combines both an analytic engine and a rendering engine to make the perfect website widget connected to the cart checkout. With more than 60 plugins, such as virtual try-ons, gamifications and personalizations, it has something to make everyone happy. What really sets this apart, however, is the full analytic dashboard that informs the brand how customers are interacting with the experience and helps to optimize it, so that customers spend more time in it. It is also completely scalable, so you can take the same experience, duplicate it and modify it to suit a particular Market - from China to Italy to the US - quickly and efficiently. Our singular brands have experiences running in 30 countries at the same time with live feeds from key opinion leaders in each region; an impressive feat of highly localized marketing.
Implementation approach / costs [max. 500 characters]: -
Potential for replication [max. 500 characters]: Working with BeyondXR at metaverse is an easy and viable option for companies of any size, as proven by their impressive client list of big companies from all around the globe. BeyondXR has collaborated with L'Oreal, Estee Lauder, Mondelez, Calvin Klein and many others. The project takes around 16 weeks with the BeyondXR team dedicated to guiding the client every step of the way, with a commitment of just one hour every week. They will build and manage the entire process, and the brand will contribute creative and the vision of the product. If a new version needs to be made for another country, they can do that in one to two days.
Marketing & Sales
Product & Brand Building
Solutions & Operations
Augmented & Virtual Reality
Mobile Solutions
Virtual Store in 3D
Virtual Store in 3D
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