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Prop List – Half Map
3
Award Sept. 2022
Retail E-Commerce
How Lowering Customer Acquisition Costs Is leading to Competitive Advantages
with
BidX Schedule
Competition on Amazon is rising. The average cost per click (CPC) more than doubled from $0.61 in 2018 to $1.24 in 2022. With the increased CPC but a conversion rate that stagnates at around 10% the acquisition costs rose esp. for new to brand customers. In addition the different ad formats are getting more and more complex. To make sure advertisers are not ...
1
Award Sept. 2022
socialPALS, OUTTRA und ORTOVOX stärken den stationären Fachhandel
with
Sport Bittl
Zwei innovative SaaS-Unternehmen verknüpfen ihre Kompetenzen synergiereich und bieten dadurch dem stationären Fachhandel der Sport- und Outdoorbranche völlig neue Perspektiven: socialPALS aus dem bayerischen Holzkirchen und das Stuttgarter Unternehmen OUTTRA haben ihre Tools erfolgreich aufeinander abgestimmt. Marken können so ihren Fachhändlern ganzheitlich ...
1
Retail Technology
Smarte Verpackungen und Displays mit dynamischen QR-Codes
with
STI Group Inspiration-Store
Für Qurious Water, ein Vitaminwasser, wurden zwei dynamische QR-Codes generiert, die auf dem Display bzw. der Verpackung aufgebracht sind. Sie dienen der Interaktion mit dem Shopper und der Generierung von Performance-Daten. Der QR-Code auf der Displayverpackung unterstützt den Aufbau der Platzierung im Handel. Werden der QR-Code auf der Aufbauanleitung gesc ...
1
Award Sept. 2022
Retail Technology
36% bessere CTR und knapp 1.000 Store Visits
with
Globetrotter Ausrüstung GmbH
Der bekannte Outdoor-Spezialist Globetrotter setzt weiterhin auf das direkte Produkterlebnis vor Ort und feierte am 1. Oktober 2020 die Neueröffnung seiner Berliner Erlebnisfiliale. Neben dem Innovation-Lab, wo die neuesten Ideen und Produkte des Outdoor-Marktes vorgestellt werden, sorgen dort eine Clubhütte für Events und Workshops, eine hauseigene Werkstat ...
1
Retail Technology
Mobile cash register system
with
Galeria Karstadt Kaufhof
By using a mobile cash register system, the following applications are possible: Seamless Checkout sales call Inventory control at the customer Individual advice
1
Retail Technology
ESL electronic fashion label
with
Galeria Karstadt Kaufhof
Price tagging and stocktaking is still one of the most labor intensive tasks in retail business. Using electronic labels you can save time and increase accuracy. Karstadt is one of the first pilot retailers in utilizing fashion tags. The reason is simple – it makes sense. Benefit for retailer: theft prevention, easy depreciation, personal cuts, Benefit fo ...
1
Retail Technology
Digital price tags
with
Galeria Karstadt Kaufhof
ESL can be wirelessly connected to a price management software directly in the store or in the cloud, so retailers can change prices in real time. Advantages: Reduce staff costs daily updated prices individual write-downs Dynamic price labelling action indicator additional features self-scanning Technology: ESL Electronic Shelf Label NFC Stage of Journey Con ...
1
Retail Technology
Digital Consultant Technology
with
Galeria Karstadt Kaufhof
Through the use of RFID labels the following possibilities are created in the fashion trade: Inventories through scanning Retrieval of additional information Retrieval of product information Retrieval of price information Route of the goods stock control
1
Retail Technology
Click and Reserve Technology
with
Galeria Karstadt Kaufhof
The newly introduced service offers customers numerous advantages. Free shipping services Increase in sales potential through additional purchases Acquisition of new customers without bank details / cash payers
1
Retail Technology
Charging phones in retail stores
with
Galeria Karstadt Kaufhof
This use case is about service. Because if the consumer is searching to charge his phone he will do a lot for this. Karstadt decide to place this charging station in the main entrance. So every customer can see this device directly. Combined with a shot survey on its display you can charge and secure (looked door) your phone. Benefit for retailer: Its more . ...
1
Retail Technology
Robots at reception
with
Glatt Einkaufszentrum
To improve the routing and increase the attractiveness of the central information, a Pepper robot welcomes you here. In addition, you will find numerous digital information steles throughout the house which are used for information and promotion. Additional services: Product promotion path guidance product search cross-selling sponsoring
1
Retail Store Design
In-house retailer
with
Glatt Einkaufszentrum
With the brand “The Spice Library”, the operator of the Glatt develops his own retail format and at this point becomes a retailer in his own house. This approach enables the Proof of Concepet to use new formats and shows how low revenue assortments can also be successfully marketed via stationary areas. Technology: Frequency Counting Chance for: New Products ...
1
Retail Store Design
Climb in a retail store
with
Deutscher Alpen Verein – Sport
The German Alpine Club was founded in 1869 in Munich and has now over 900.000 members in Germany. Teaming up with Sport Schuster in Munich both operate a indoor climbing wall in the Flagship store close to the Apple store. By using the web platform from the German Alpine Club a lot of trainings take place here. Also a community on social media is now establi ...
1
Retail Technology
Experience Center
with
Mizuno
“What better place to tell the Mizuno story than our hometown. From our partnerships with Atlanta Track Club and Atlanta Braves, to creative sponsor integrations at SunTrust Park and new partnerships that will be announced shortly, Mizuno has so much to offer Atlanta as its hometown sports brand,” said Mark M. O’Brien, president & officer of Mizuno USA & ...
1
Retail Technology
Self Scanning & Self Checkout
with
Decathlon
Since 2005, the sporting product retailer Decathlon has been working on an online and offline strategy. Numerous projects have been realized and tested over the years. Today, the retailer is one of the leading companies with a functioning omnichannel strategy. Backbone of the activities are uniform product ranges and a large intralogistics centre in each act ...
1
Retail Technology
Coin-counting solution kiosk
with
Coinstar
Consumers trust Coinstar® kiosks to provide a convenient and reliable coin-counting solution. We’ve built our reputation on 25 years of customer service and more than one billion successful transactions since our first kiosk was installed in 1992. With nearly 20,000 kiosks worldwide, Coinstar kiosks are easy to find and use. In fact, 90% of the U.S. populati ...
1
Retail Technology
Wifi tracking
with
Cafe Frank
Franks Coffee should be still a pleasure factor, quality and in good preparation. This small coffee chain is using wifi tracking to identify visitors. So the spendings in online advertising in now better measurable. Benefit for retailer: Knowing why your customer steps into your store is the key to optimize the advertising. Benefit for consumer: A free inte ...
1
Retail Technology
The Gallery App
with
The Gallery – Zürich
The combination of stationary offers and digital possibilities is at the heart of the concept of the “the Gallery” app. It promotes products from a wide variety of retailers. Benefits for retailers: The application makes it possible to analyze and evaluate digital advertising activities. Technology: App (iOS/Android) Beacons Geofence
1
Retail Technology
Digital Signage re-imagined
with
Main Taunus Centrum
Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., ...
1
Retail Technology
Main Taunus Center – Analytics
with
Main Taunus Centrum
Total frequency is a crucial factor for checking key figures and conversions – so much for theory. Unfortunately, this data is often not available to retailers. There is a lack of measuring equipment in city centres and simple tools to make this information available to the retailer.
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