Cases listed in E-Commerce
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Award January 2023
E-Commerce
Sally Hansen: Implement AI-Powered Virtual Try-On Experience for Nail Color
with
Sally Hansen
With the goal of transforming the nail color product try-on experience for customers, Sally Hansen partnered with Perfect Corp., the leading AI + AR beauty and fashion tech solutions provider, to implement a first-to-market application of the company’s new AI-powered nail color virtual try-on technology. Look at our video
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E-Commerce
How Lowering Customer Acquisition Costs Is leading to Competitive Advantages
with
Competition on Amazon is rising. The average cost per click (CPC) more than doubled from $0.61 in 2018 to $1.24 in 2022. With the increased CPC but a conversion rate that stagnates at around 10% the acquisition costs rose esp. for new to brand customers. In addition the different ad formats are getting more and more complex. To make sure advertisers are not ...
2
E-Commerce
Unlocking customer offline data
with
Guess
Learn how Cloud4Wi helped Guess enable 360-degree customer views and perfectly targeted messaging Guess understood that to remain relevant in today’s fashion retail world, adopting the right technology solution to create personalized customer journeys would be key. The company wanted to learn more about how customers behave in their stores, creating 360-degr ...
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E-Commerce
MOBILE CAMPAIGN DRIVES 122% INCREASE IN RETAIL SALES
with
Harley-Davidson® of Tampa
The group wanted a final retail sales push to finish the year on a high note by promoting sales on General Merchandise inventory and to liquidate clearance General Merchandise inventory. 4 of the 5 dealerships leveraged their mobile club databases by sending a text alert to customers with very specific messages on the discounted offers during a time that sal ...
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E-Commerce
WI set out to increase mobile club sign-ups by 150% through an incentive promotion.
with
Appleton Harley-Davidson
Increase mobile club sign-ups. This campaign was to provide all mobile club members an offer of 10$ off any 50$ or more purchase. Through the in-house, social media, and website promotions of Appleton Harley-Davidson, customers had ample outlets for signing up. 7 Media Group imported their customer data and validated the phone numbers with their proprietary ...