Basis Technologies and Peer39 team up to improve Location-Based Contextual Advertising
In today’s world, advertising is all about personalization and relevance. Consumers are bombarded with countless ads every day, and to stand out, marketers need to deliver advertising experiences that are tailored to their audience’s specific needs and interests. Basis Technologies and Peer39 are two companies that are at the forefront of location-based contextual advertising, which takes into account both a user’s behavior and their location to deliver ads that are most relevant to them, achieving incredible results thanks to their partenership.
The complimentary nature of both companies technology is the key to their offer for personalized marketing. Basis Technologies provides a platform that allows marketers to streamline their advertising efforts across various channels, while Peer39 specializes in contextual intelligence and uses machine learning to help marketers understand the meaning behind web pages and other online content.
Through their collaboration, Basis Technologies and Peer39 have empowered marketers to deliver more personalized and effective advertising experiences. By using Peer39’s contextual intelligence, Basis Technologies’ platform can analyze location data to determine the context of a user’s behavior. This means that marketers can deliver ads that are relevant to a user’s specific location and behavior in real time, providing a more personalized and effective advertising experience.
Location-based contextual advertising offers several benefits for marketers. First and foremost, it allows them to reach their target audience at the right time and place, increasing the chances of conversion. For example, a restaurant can deliver ads promoting their lunch specials to users who are in the vicinity of their location during the lunch hour. This highly targeted approach can result in higher engagement and a better return on investment (ROI).
Furthermore, location-based contextual advertising allows for greater efficiency and cost-effectiveness. By targeting specific audiences and channels, marketers can optimize their advertising budget for maximum impact. This approach is especially important in today’s highly competitive market, where every dollar counts.
In conclusion, Basis Technologies and Peer39 are two companies that are at the forefront of location-based contextual advertising. By leveraging their expertise, marketers can deliver personalized and effective advertising experiences to consumers. With the rise of mobile devices and the growing importance of location data, location-based contextual advertising is a trend that marketers cannot afford to ignore.
