In the ever-evolving world of digital marketing, location-based strategies have proven to be a game-changer. The ability to target consumers based on their geographical location is not just a trend, but a necessity for businesses aiming to stay relevant and competitive. One company that is leading the charge in this space is Vistar Media, a media and advertising technology firm. They have recently debuted …
Artificial Intelligence (AI) has become an integral part of various industries, revolutionizing the way businesses operate and interact with consumers. Recently, several leading AI firms reached a consensus on adopting voluntary regulations to govern the use of AI technology. This landmark decision has significant implications for the retail and e-commerce sectors, where AI has already proven its potential to enhance customer experiences, optimize operations, …
Massachusetts lawmakers are considering a groundbreaking bill, the Location Shield Act, that could significantly impact the retail and e-commerce sectors. If passed, this legislation would prohibit the sale of cellphone location data, a first in the United States. While the bill is primarily aimed at protecting individual privacy, its implications for businesses, particularly in retail and e-commerce, are profound. The Location Shield Act: An …
Small businesses, including shops and restaurants, are highly valued in Germany, playing a vital role in creating vibrant city centers. This is the finding of a recent survey conducted by American Express in collaboration with Civey. The survey reveals that 91.6% of respondents view local stores such as kiosks and boutiques as indispensable for the quality of life in city centers. This sentiment is …
In the dynamic world of sports and entertainment, the ability to understand and engage with audiences is paramount. One of the most powerful tools for achieving this is location-based data. This type of data, specifically provides insights into where individuals are and how they interact with their surroundings. Harnessing the power of Location-Based Data in sports and entertainment venues is revolutionizing the way venues …
The retail industry is constantly evolving, with new technologies and strategies being developed to enhance the shopping experience and drive sales. One of the most impressive of late comes from Vericast and its collaboration with Intel to create a Pilot In-Store Retail Media Network. This partnership between marketing company Vericast, and tech giant Intel, has designed, deployed, and tested a new programmatically enabled digital …
Artificial Intelligence (AI) has been a game-changer across various industries, and marketing is no exception. In particular, the Location-Based Marketing (LBM) industry has seen a significant transformation due to AI’s capabilities. The use of real location data to feed AI models, which can help predict consumer behavior, has revolutionized the way marketers approach their strategies. This article explores the impact of AI on the …
Last week, the Geospatial World Forum in Rotterdam played host to an engaging track focused on retail and commerce. Co-hosted by the Location-Based Marketing Association (LBMA), the event brought together industry leaders and experts from companies such as Aryve, Matel, and Asda to showcase the latest trends shaping the retail landscape. With a primary emphasis on enhancing the customer experience and exploring novel business …
Google and Apple, two of the world’s largest tech giants, are teaming up to combat unwanted location tracking on their platforms. In a joint press release, the companies announced that they submitted a draft industry specification to the Internet Engineering Task Force (IETF), a standards development organization, that aims to allow Bluetooth location-tracking devices to be compatible with unauthorized tracking detection and alerts across …
In today’s world, advertising is all about personalization and relevance. Consumers are bombarded with countless ads every day, and to stand out, marketers need to deliver advertising experiences that are tailored to their audience’s specific needs and interests. Basis Technologies and Peer39 are two companies that are at the forefront of location-based contextual advertising, which takes into account both a user’s behavior and their …
MapsPeople, the Danish-based company that provides indoor mapping and wayfinding solutions, has recently announced its acquisition of one of its American counterparts, PointInside, a company that specializes in indoor mapping and location-based services. PointInside, founded in 2009 and based in Portland, Oregon, has been providing indoor mapping solutions to a range of industries, including retail, healthcare, and hospitality. These solutions are designed to help …
Kontakt.io, a leading provider of IoT solutions for smart buildings, has announced a new partnership with Signify, a global leader in lighting technology. The collaboration will enable smart lighting with indoor IoT and real-time location services, offering a range of benefits for businesses and consumers alike. With the integration of Kontakt.io’s Bluetooth-based location technology and Signify’s advanced lighting systems, businesses will be able to …
RADAR, a cutting-edge technology platform that leverages a combination of RFID and computer vision to track and locate in-store inventory in real-time with 99% accuracy has announced that American Eagle Outfitters is planning to launch its technology in approximately 500 stores across the U.S. over the next year. This move comes after the platform secured more than $50 million in funding from investors that …
GERTIE, the Williamsburg diner that is the first to launch Blackbird’s loyalty program, is an essential all-day joint for the neighborhood. The diner opened in 2019 and battled through the pandemic by shape-shifting. GERTIE is now using Blackbird’s platform to introduce a tiered Friends & Family program that rewards customers with freebies and perks as they make repeated visits to the restaurant. The restaurant …
Smart shopping carts are the latest innovation in the retail industry, designed to provide consumers with a more personalized and convenient shopping experience. Equipped with a range of sensors and cameras, these high-tech carts are capable of tracking consumer behavior and providing valuable insights to retailers. German technology company Cyreen has taken this concept a step further by incorporating artificial intelligence (AI) into their …
The Mobile World Congress (MWC) is the biggest trade show for the mobile industry held annually in Barcelona, Spain, and attracts participants from all over the world. Focusing on the mobile and wireless industry, the event showcases the latest technological advancements and provides a platform for companies to network, exhibit their products and services, and announce new partnerships and collaborations. In this article, we …
3D Holographic displays from HYPERVSN https://youtu.be/84Mok8TvGOg The interview features HYPERVSN, a company that provides holographic 3D displays as part of their digital experience platform. The HYPERVSN SmartV platform is designed to help retailers enhance their digital signage and engage customers better by blending the physical and digital worlds. The platform’s main focus is to increase foot traffic, dwell time, manipulate foot traffic, and boost …
Blockchain based authentication service by mojix https://www.youtube.com/watch?v=D6Z9vjlkNrk This solution from Mojix is a SAS editor providing an innovative platform to track and trace every item throughout its life cycle, from raw materials to stores or restaurants. Their end-to-end traceability system is unique as it starts from the raw materials and goes all the way through production to the stores and distribution. Mojix aims to …
The AI-based shelf compliance system with Wipro https://www.youtube.com/watch?v=QhbBV-i1pEI With Wipro’s iShelf Insights, associates can drive compliance in visual merchandising and ensure shelves are fully stocked. With the solution, associates can capture a shelf image, detect anomalies in real time (e.g. misplaced items or missing items), generate real time error reports for corporate, and execute corrective actions on the fly. This drives labour efficiencies and …
Virtual Stores – Transforming Retail with BeyondXR Online shopping can be a tedious and uninspiring experience, with many websites offering dull feeds and achieving low conversion rates. It’s difficult to recreate the excitement and engagement of shopping in a physical store. But ByondXR is here to change that. The innovative platform uses immersive 3D simulations to bring the in-store experience online, allowing brands and …
