{"id":54455,"date":"2025-10-13T16:39:52","date_gmt":"2025-10-13T14:39:52","guid":{"rendered":"https:\/\/bestretailcases.com\/?post_type=estate_property&#038;p=54455"},"modified":"2025-12-10T16:43:14","modified_gmt":"2025-12-10T15:43:14","slug":"innovation-im-omnichannel-einzelhandel-philips-boutique-bei-mediamarkt","status":"publish","type":"estate_property","link":"https:\/\/bestretailcases.com\/de\/cases\/innovation-im-omnichannel-einzelhandel-philips-boutique-bei-mediamarkt\/","title":{"rendered":"Innovation im Omnichannel-Einzelhandel: Philips Boutique bei MediaMarkt"},"content":{"rendered":"<p>Die Philips Omnichannel Shop-in-Shop Boutique bei MediaMarkt ist ein neues Ladenkonzept, das auf der eyefactive CMS Multitouch App Platform basiert. Kunden k\u00f6nnen interaktiv eine breite Palette von Produkten erkunden &#8211; Bilder, Videos, Produktvergleiche und Kundenrezensionen &#8211; mit Produktdaten, die direkt aus dem ERP geliefert werden und Bewertungen, die \u00fcber eine Bazaarvoice-Integration bereitgestellt werden. Die L\u00f6sung bietet auch eine QR-Code-Kassenoption f\u00fcr die Lieferung nach Hause oder die Abholung im Gesch\u00e4ft. Mit der Touch-Analyse k\u00f6nnen alle Interaktionen ausgewertet werden, um die Customer Journey zu optimieren.<\/p>\n<p>F\u00fcr Philips haben wir ein Projekt mit der no-code CMS AppSuite von eyefactive entwickelt, mit dem Nutzer Produkte am Point of Sale interaktiv erkunden und vergleichen sowie \u00fcber Touch-Tablets auf zus\u00e4tzliche technische Details zugreifen k\u00f6nnen. Diese Omnichannel-L\u00f6sung verl\u00e4ngert die User Journey und erh\u00f6ht die Verweildauer am Point of Sale.<\/p>\n<p>&nbsp;<\/p>\n<h4 data-start=\"114\" data-end=\"189\">USP der L\u00f6sung<\/h4>\n<p data-start=\"191\" data-end=\"586\">Die eyefactive-L\u00f6sung verbindet <strong data-start=\"223\" data-end=\"244\">digitale Beratung<\/strong> mit dem physischen Einkauf und erm\u00f6glicht <strong data-start=\"287\" data-end=\"322\">interaktive Produktpr\u00e4sentation<\/strong>, Bewertungen und direkten Kauf \u00fcber <strong data-start=\"359\" data-end=\"371\">QR-Codes<\/strong>. Die modulare <strong data-start=\"386\" data-end=\"419\">Touchscreen-Softwareplattform<\/strong> sorgt f\u00fcr ein nahtloses Omnichannel-Erlebnis am POS, steigert die Kaufentscheidungskompetenz der Kunden und liefert wertvolle Daten f\u00fcr kontinuierliche Optimierung.<\/p>\n<h4 data-start=\"588\" data-end=\"646\"><\/h4>\n<h4 data-start=\"588\" data-end=\"646\">Warum die L\u00f6sung f\u00fcr Philips\/MediaMarkt funktioniert<\/h4>\n<ul data-start=\"648\" data-end=\"1250\">\n<li data-start=\"648\" data-end=\"760\">\n<p data-start=\"650\" data-end=\"760\"><strong data-start=\"650\" data-end=\"682\"><a href=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\"><img decoding=\"async\" class=\"alignnone wp-image-36589\" src=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\" alt=\"\" width=\"10\" height=\"10\" srcset=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png 980w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-300x300.png 300w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-100x100.png 100w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-600x600.png 600w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-150x150.png 150w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-768x662.png 768w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-250x220.png 250w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-120x120.png 120w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-45x45.png 45w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-36x36.png 36w\" sizes=\"(max-width: 10px) 100vw, 10px\" \/><\/a> Interaktive Produktberatung:<\/strong> Kunden k\u00f6nnen Produkte vergleichen, Bewertungen einsehen und Videos nutzen.<\/p>\n<\/li>\n<li data-start=\"761\" data-end=\"874\">\n<p data-start=\"763\" data-end=\"874\"><strong data-start=\"763\" data-end=\"797\"><a href=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\"><img decoding=\"async\" class=\"alignnone wp-image-36589\" src=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\" alt=\"\" width=\"10\" height=\"10\" srcset=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png 980w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-300x300.png 300w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-100x100.png 100w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-600x600.png 600w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-150x150.png 150w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-768x662.png 768w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-250x220.png 250w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-120x120.png 120w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-45x45.png 45w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-36x36.png 36w\" sizes=\"(max-width: 10px) 100vw, 10px\" \/><\/a> Direkter Omnichannel-Checkout:<\/strong> QR-Codes erm\u00f6glichen Einkauf, Lieferung nach Hause oder Abholung im Store.<\/p>\n<\/li>\n<li data-start=\"875\" data-end=\"984\">\n<p data-start=\"877\" data-end=\"984\"><strong data-start=\"877\" data-end=\"904\"><a href=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\"><img decoding=\"async\" class=\"alignnone wp-image-36589\" src=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\" alt=\"\" width=\"10\" height=\"10\" srcset=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png 980w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-300x300.png 300w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-100x100.png 100w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-600x600.png 600w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-150x150.png 150w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-768x662.png 768w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-250x220.png 250w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-120x120.png 120w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-45x45.png 45w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-36x36.png 36w\" sizes=\"(max-width: 10px) 100vw, 10px\" \/><\/a> Datenbasierte Insights:<\/strong> Touch-Analysen liefern Informationen zu Nutzung und Performance der Displays.<\/p>\n<\/li>\n<li data-start=\"985\" data-end=\"1110\">\n<p data-start=\"987\" data-end=\"1110\"><strong data-start=\"987\" data-end=\"1015\"><a href=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\"><img decoding=\"async\" class=\"alignnone wp-image-36589\" src=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\" alt=\"\" width=\"10\" height=\"10\" srcset=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png 980w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-300x300.png 300w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-100x100.png 100w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-600x600.png 600w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-150x150.png 150w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-768x662.png 768w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-250x220.png 250w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-120x120.png 120w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-45x45.png 45w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-36x36.png 36w\" sizes=\"(max-width: 10px) 100vw, 10px\" \/><\/a> Flexible Skalierbarkeit:<\/strong> Modularer Aufbau erlaubt einfache Anpassung auf weitere Filialen, Marken oder Produktlinien.<\/p>\n<\/li>\n<li data-start=\"1111\" data-end=\"1250\">\n<p data-start=\"1113\" data-end=\"1250\"><strong data-start=\"1113\" data-end=\"1149\"><a href=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\"><img decoding=\"async\" class=\"alignnone wp-image-36589\" src=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\" alt=\"\" width=\"10\" height=\"10\" srcset=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png 980w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-300x300.png 300w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-100x100.png 100w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-600x600.png 600w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-150x150.png 150w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-768x662.png 768w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-250x220.png 250w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-120x120.png 120w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-45x45.png 45w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-36x36.png 36w\" sizes=\"(max-width: 10px) 100vw, 10px\" \/><\/a> Verbesserte Customer Experience:<\/strong> Kombination aus digitaler Interaktion und physischem POS steigert Engagement und Kaufbereitschaft.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Philips Omnichannel Shop-in-Shop Boutique bei MediaMarkt ist ein neues Ladenkonzept, das auf der eyefactive CMS Multitouch App Platform basiert. Kunden k\u00f6nnen interaktiv eine breite Palette von Produkten erkunden &#8211; Bilder, Videos, Produktvergleiche und Kundenrezensionen &#8211; mit Produktdaten, die direkt aus dem ERP geliefert werden und Bewertungen, die \u00fcber eine Bazaarvoice-Integration bereitgestellt werden. Die L\u00f6sung bietet auch eine QR-Code-Kassenoption f\u00fcr die Lieferung nach Hause &#8230;<\/p>\n","protected":false},"featured_media":53986,"comment_status":"open","ping_status":"closed","template":"","property_category":[614],"property_action_category":[618],"property_city":[687],"property_area":[1262],"property_county_state":[1342],"property_features":[1286,647,1290,770,649,1291,1298,638,640],"property_status":[2091],"class_list":["post-54455","estate_property","type-estate_property","status-publish","has-post-thumbnail","hentry","property_category-retail-omnichannel-de","property_action_category-online-de","property_city-hamburg-de","property_area-d-a-ch-de","property_county_state-hamburg","property_features-ai-systems-2-de","property_features-data-analytics-de","property_features-communication-technology-de","property_features-digital-signage-de","property_features-information-technology-de","property_features-iot-solution-de","property_features-loyality-de","property_features-pos-activation-de-2","property_features-product-brand-building-de","property_status-award-sept-2025-2-de"],"_links":{"self":[{"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/estate_property\/54455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/estate_property"}],"about":[{"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/types\/estate_property"}],"replies":[{"embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/comments?post=54455"}],"version-history":[{"count":9,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/estate_property\/54455\/revisions"}],"predecessor-version":[{"id":54506,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/estate_property\/54455\/revisions\/54506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/media\/53986"}],"wp:attachment":[{"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/media?parent=54455"}],"wp:term":[{"taxonomy":"property_category","embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/property_category?post=54455"},{"taxonomy":"property_action_category","embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/property_action_category?post=54455"},{"taxonomy":"property_city","embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/property_city?post=54455"},{"taxonomy":"property_area","embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/property_area?post=54455"},{"taxonomy":"property_county_state","embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/property_county_state?post=54455"},{"taxonomy":"property_features","embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/property_features?post=54455"},{"taxonomy":"property_status","embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/property_status?post=54455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}