{"id":54454,"date":"2025-10-13T18:30:15","date_gmt":"2025-10-13T16:30:15","guid":{"rendered":"https:\/\/bestretailcases.com\/?post_type=estate_property&#038;p=54454"},"modified":"2025-12-10T16:42:38","modified_gmt":"2025-12-10T15:42:38","slug":"benutzerorientierter-b2b-handel-der-ehlert-online-shop","status":"publish","type":"estate_property","link":"https:\/\/bestretailcases.com\/de\/cases\/benutzerorientierter-b2b-handel-der-ehlert-online-shop\/","title":{"rendered":"Benutzerorientierter B2B-Handel: Der Ehlert Online-Shop"},"content":{"rendered":"<p>Ehlert, ein f\u00fchrender <strong>deutscher Foodservice-Gro\u00dfh\u00e4ndler,<\/strong> hat eine neue B2B-E-Commerce-Plattform auf Basis von Intershop eingef\u00fchrt. Ziel war es, den Bestellprozess f\u00fcr Gastronomie- und Catering-Kunden zu digitalisieren und zu vereinfachen und Telefon- und Faxbestellungen durch ein modernes Online-Erlebnis zu ersetzen. Die Plattform l\u00e4sst sich nahtlos in ERP- und PIM-Systeme integrieren, unterst\u00fctzt individuelle Preisgestaltung und Sortimente und bietet eine mobilfreundliche Oberfl\u00e4che. Mit ihrem nutzerorientierten Design und der kontinuierlichen Optimierung verbindet die L\u00f6sung die Komplexit\u00e4t des B2B-Bereichs mit dem Komfort des B2C-Bereichs und setzt damit neue Ma\u00dfst\u00e4be im Foodservice-Gro\u00dfhandel.<\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"577\" data-end=\"624\">Warum die L\u00f6sung f\u00fcr Ehlert funktioniert<\/strong><\/p>\n<ul class=\"KsbFXc U6u95\" data-processed=\"true\" data-complete=\"true\">\n<li data-hveid=\"CAUQAA\" data-complete=\"true\" data-sae=\"\"><span class=\"T286Pc\" data-sfc-cp=\"\" data-complete=\"true\"><strong class=\"Yjhzub\" data-complete=\"true\"><strong data-start=\"630\" data-end=\"650\"><a href=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\"><img decoding=\"async\" class=\"alignnone wp-image-36589\" src=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\" alt=\"\" width=\"10\" height=\"10\" srcset=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png 980w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-300x300.png 300w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-100x100.png 100w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-600x600.png 600w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-150x150.png 150w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-768x662.png 768w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-250x220.png 250w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-120x120.png 120w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-45x45.png 45w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-36x36.png 36w\" sizes=\"(max-width: 10px) 100vw, 10px\" \/><\/a> <\/strong>Technologie:<\/strong>\u00a0Die Plattform basiert auf der Intershop Commerce Plattform, einem speziell auf den B2B-Bereich ausgerichteten E-Commerce-System.<\/span><\/li>\n<li data-hveid=\"CAUQAQ\" data-complete=\"true\" data-sae=\"\"><span class=\"T286Pc\" data-sfc-cp=\"\" data-complete=\"true\"><strong class=\"Yjhzub\" data-complete=\"true\"><strong data-start=\"630\" data-end=\"650\"><a href=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\"><img decoding=\"async\" class=\"alignnone wp-image-36589\" src=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\" alt=\"\" width=\"10\" height=\"10\" srcset=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png 980w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-300x300.png 300w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-100x100.png 100w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-600x600.png 600w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-150x150.png 150w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-768x662.png 768w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-250x220.png 250w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-120x120.png 120w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-45x45.png 45w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-36x36.png 36w\" sizes=\"(max-width: 10px) 100vw, 10px\" \/><\/a> <\/strong>&#8222;Composable Commerce&#8220;-Ansatz:<\/strong>\u00a0Ehlert hat sich f\u00fcr eine flexible und modulare Architektur entschieden, was eine agile Anpassung an zuk\u00fcnftige Anforderungen erm\u00f6glicht. Dies ist ein fortschrittlicher Ansatz im E-Commerce.<\/span><\/li>\n<li data-hveid=\"CAUQAg\" data-complete=\"true\" data-sae=\"\"><span class=\"T286Pc\" data-sfc-cp=\"\" data-complete=\"true\"><strong class=\"Yjhzub\" data-complete=\"true\"><strong data-start=\"630\" data-end=\"650\"><a href=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\"><img decoding=\"async\" class=\"alignnone wp-image-36589\" src=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\" alt=\"\" width=\"10\" height=\"10\" srcset=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png 980w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-300x300.png 300w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-100x100.png 100w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-600x600.png 600w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-150x150.png 150w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-768x662.png 768w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-250x220.png 250w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-120x120.png 120w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-45x45.png 45w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-36x36.png 36w\" sizes=\"(max-width: 10px) 100vw, 10px\" \/><\/a> <\/strong>Fokus auf Kundenerlebnis:<\/strong>\u00a0Ziel der neuen Plattform ist es, die Online-Erfahrung f\u00fcr B2B-Kunden so \u00fcberzeugend zu gestalten wie den pers\u00f6nlichen Kontakt. Dies beinhaltet die Verbesserung der Customer Experience, Kundenbindung und die Gewinnung neuer Kunden.<\/span><\/li>\n<li data-hveid=\"CAUQAw\" data-complete=\"true\" data-sae=\"\"><span class=\"T286Pc\" data-sfc-cp=\"\" data-complete=\"true\"><strong class=\"Yjhzub\" data-complete=\"true\"><strong data-start=\"630\" data-end=\"650\"><a href=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\"><img decoding=\"async\" class=\"alignnone wp-image-36589\" src=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\" alt=\"\" width=\"10\" height=\"10\" srcset=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png 980w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-300x300.png 300w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-100x100.png 100w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-600x600.png 600w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-150x150.png 150w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-768x662.png 768w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-250x220.png 250w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-120x120.png 120w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-45x45.png 45w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-36x36.png 36w\" sizes=\"(max-width: 10px) 100vw, 10px\" \/><\/a> <\/strong>Strategische Bedeutung:<\/strong>\u00a0Die Einf\u00fchrung der Plattform ist Teil der Digitalisierungsstrategie von Ehlert. Sie unterstreicht die wachsende Bedeutung der digitalen Customer Experience im B2B-Sektor, die in den kommenden Jahren \u00fcber den Gesch\u00e4ftserfolg entscheiden wird.<\/span><\/li>\n<li data-hveid=\"CAUQBA\" data-sae=\"\" data-complete=\"true\"><span class=\"T286Pc\" data-sfc-cp=\"\" data-complete=\"true\"><strong class=\"Yjhzub\" data-complete=\"true\"><strong data-start=\"630\" data-end=\"650\"><a href=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\"><img decoding=\"async\" class=\"alignnone wp-image-36589\" src=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png\" alt=\"\" width=\"10\" height=\"10\" srcset=\"https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon.png 980w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-300x300.png 300w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-100x100.png 100w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-600x600.png 600w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-150x150.png 150w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-768x662.png 768w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-250x220.png 250w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-120x120.png 120w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-45x45.png 45w, https:\/\/bestretailcases.com\/wp-content\/uploads\/2022\/07\/arrow-icon-36x36.png 36w\" sizes=\"(max-width: 10px) 100vw, 10px\" \/><\/a> <\/strong>Partnerschaft:<\/strong>\u00a0Ehlert arbeitete bei der Umsetzung der neuen Plattform unter anderem mit dem Digitaldienstleister synaigy zusammen<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ehlert, ein f\u00fchrender deutscher Foodservice-Gro\u00dfh\u00e4ndler, hat eine neue B2B-E-Commerce-Plattform auf Basis von Intershop eingef\u00fchrt. Ziel war es, den Bestellprozess f\u00fcr Gastronomie- und Catering-Kunden zu digitalisieren und zu vereinfachen und Telefon- und Faxbestellungen durch ein modernes Online-Erlebnis zu ersetzen. Die Plattform l\u00e4sst sich nahtlos in ERP- und PIM-Systeme integrieren, unterst\u00fctzt individuelle Preisgestaltung und Sortimente und bietet eine mobilfreundliche Oberfl\u00e4che. Mit ihrem nutzerorientierten Design und der &#8230;<\/p>\n","protected":false},"featured_media":54529,"comment_status":"open","ping_status":"closed","template":"","property_category":[612],"property_action_category":[618],"property_city":[2089],"property_area":[1262],"property_county_state":[2030],"property_features":[647,1290,797,633,860,1297,657],"property_status":[2091],"class_list":["post-54454","estate_property","type-estate_property","status-publish","has-post-thumbnail","hentry","property_category-retail-ecommerce-de","property_action_category-online-de","property_city-verl-surenheide-de","property_area-d-a-ch-de","property_county_state-germany","property_features-data-analytics-de","property_features-communication-technology-de","property_features-content-management-de","property_features-e-shopdesign-optimization-de","property_features-mobile-solutions-de","property_features-payment-de","property_features-product-information-de","property_status-award-sept-2025-2-de"],"_links":{"self":[{"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/estate_property\/54454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/estate_property"}],"about":[{"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/types\/estate_property"}],"replies":[{"embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/comments?post=54454"}],"version-history":[{"count":6,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/estate_property\/54454\/revisions"}],"predecessor-version":[{"id":54542,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/estate_property\/54454\/revisions\/54542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/media\/54529"}],"wp:attachment":[{"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/media?parent=54454"}],"wp:term":[{"taxonomy":"property_category","embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/property_category?post=54454"},{"taxonomy":"property_action_category","embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/property_action_category?post=54454"},{"taxonomy":"property_city","embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/property_city?post=54454"},{"taxonomy":"property_area","embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/property_area?post=54454"},{"taxonomy":"property_county_state","embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/property_county_state?post=54454"},{"taxonomy":"property_features","embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/property_features?post=54454"},{"taxonomy":"property_status","embeddable":true,"href":"https:\/\/bestretailcases.com\/de\/wp-json\/wp\/v2\/property_status?post=54454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}