We believe that the future of retailing lies in intelligently linking the different touchpoints, enabling the customer to have a consistent and optimal shopping experience at all times. With our products and processes, we therefore stand for the full-scale digitalisation of retail that puts the customer at the centre: consumer centric retailing.
Bütema AG, based in Bietigheim-Bissingen, creates software, processes and workflows for emotionalising, advising and optimally handling shopping experiences in retail. The focus is on the perfect experience of the consumer and the best possible integration into the store concept as well as the support of customer advisors through sales apps.
In this way, Bütema achieves a contemporary shopping experience for consumers as well as optimally tailored store processes to improve frequency, receipt turnover and merchandise management. Bütema AG consists of a team of 60 employees. Every day, we deal with the provision of software, hardware and services for the optimal availability of our customers’ processes. In 2019, our turnover reached 15.8 million euros. The export share was 28%.