{"id":32327,"date":"2022-10-25T10:33:47","date_gmt":"2022-10-25T08:33:47","guid":{"rendered":"https:\/\/beehz.myrdbx.io\/?post_type=estate_property&#038;p=32327"},"modified":"2022-11-17T11:10:12","modified_gmt":"2022-11-17T10:10:12","slug":"mobile-campaign-drives-122-increase-in-retail-sales","status":"publish","type":"estate_property","link":"https:\/\/bestretailcases.com\/america\/cases\/mobile-campaign-drives-122-increase-in-retail-sales\/","title":{"rendered":"MOBILE CAMPAIGN DRIVES 122% INCREASE IN RETAIL SALES"},"content":{"rendered":"<p><strong>The group wanted a final retail sales push to finish the year on a high note by promoting sales on General Merchandise inventory and to liquidate clearance General Merchandise inventory.<\/strong><br \/>\n4 of the 5 dealerships leveraged their mobile club databases by sending a text alert to customers with very specific messages on the discounted offers during a time that sales are typically very sluggish and difficult to come by.<br \/>\nThe dealership group has invested many resources and offers for 9 months prior to the sales offer so they had a very engaged customer base to reach. The marketing staff simple scheduled messages to be delivered the day before the sales began:<br \/>\n&#8220;Brandon H-D 2017 Year-End Event is here for TWO DAYS ONLY! Take advantage of these great offers! 25% off all full priced Harley-Davidson Official Licensed General Merchandise &amp; 15% off all clearance Harley-Davidson Official Licensed General Merchandise!<br \/>\nPlus, POP-A-BALLOON for prizes at checkout! *Limit one per guest* Valid only December 30th and 31st! See you at Brandon Harley-Davidson at 9841 E. Adamo Dr!<br \/>\nRply STOP 2 optout&#8221;<br \/>\nThe four dealerships that sent the Year-End Event offer saw an increase of 122 percent in sales over the same sale the previous year. The 5th store actually saw a decline of -5.27 percent in gross profit over the previous year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The group wanted a final retail sales push to finish the year on a high note by promoting sales on General Merchandise inventory and to liquidate clearance General Merchandise inventory. 4 of the 5 dealerships leveraged their mobile club databases by sending a text alert to customers with very specific messages on the discounted offers during a time that sales are typically very sluggish &#8230;<\/p>\n","protected":false},"featured_media":40805,"comment_status":"open","ping_status":"closed","template":"","property_category":[871],"property_action_category":[876],"property_city":[],"property_area":[880],"property_county_state":[487],"property_features":[834,859],"property_status":[],"class_list":["post-32327","estate_property","type-estate_property","status-publish","has-post-thumbnail","hentry","property_category-retail-e-commerce","property_action_category-online-america","property_area-north-america-america","property_county_state-americas","property_features-e-shopdesign-optimization-america","property_features-mobile-solutions-america"],"_links":{"self":[{"href":"https:\/\/bestretailcases.com\/america\/wp-json\/wp\/v2\/estate_property\/32327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bestretailcases.com\/america\/wp-json\/wp\/v2\/estate_property"}],"about":[{"href":"https:\/\/bestretailcases.com\/america\/wp-json\/wp\/v2\/types\/estate_property"}],"replies":[{"embeddable":true,"href":"https:\/\/bestretailcases.com\/america\/wp-json\/wp\/v2\/comments?post=32327"}],"version-history":[{"count":0,"href":"https:\/\/bestretailcases.com\/america\/wp-json\/wp\/v2\/estate_property\/32327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestretailcases.com\/america\/wp-json\/wp\/v2\/media\/40805"}],"wp:attachment":[{"href":"https:\/\/bestretailcases.com\/america\/wp-json\/wp\/v2\/media?parent=32327"}],"wp:term":[{"taxonomy":"property_category","embeddable":true,"href":"https:\/\/bestretailcases.com\/america\/wp-json\/wp\/v2\/property_category?post=32327"},{"taxonomy":"property_action_category","embeddable":true,"href":"https:\/\/bestretailcases.com\/america\/wp-json\/wp\/v2\/property_action_category?post=32327"},{"taxonomy":"property_city","embeddable":true,"href":"https:\/\/bestretailcases.com\/america\/wp-json\/wp\/v2\/property_city?post=32327"},{"taxonomy":"property_area","embeddable":true,"href":"https:\/\/bestretailcases.com\/america\/wp-json\/wp\/v2\/property_area?post=32327"},{"taxonomy":"property_county_state","embeddable":true,"href":"https:\/\/bestretailcases.com\/america\/wp-json\/wp\/v2\/property_county_state?post=32327"},{"taxonomy":"property_features","embeddable":true,"href":"https:\/\/bestretailcases.com\/america\/wp-json\/wp\/v2\/property_features?post=32327"},{"taxonomy":"property_status","embeddable":true,"href":"https:\/\/bestretailcases.com\/america\/wp-json\/wp\/v2\/property_status?post=32327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}