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Karstadt – ESL electronic fashion label – Düsseldorf (GER)

Posted by Jacky on 28. April 2020

Price tagging and stocktaking  is still one of the most labor intensive tasks in retail business. Using electronic labels you can save time and increase accuracy.  Karstadt is one of the first pilot retailers in utilizing fashion tags. The reason is simple – it makes sense.

Benefit for retailer: 
theft prevention, easy depreciation, personal cuts,

Benefit for consumer:
By using the NFC tag on the fashion tag you connect your smartphone to the product.

Potential problems:

  • not working
  • wrong content / data


  • ESL (electronic shelf label)
  • NFC
  • RFID
  • Wifi
  • fashion tag
  • theft prevention system (magnetic stripe, RFID, …)

About the solution:

Name: –

Used technology: –

Facts: –

Live since: –

Benefits for the customer: –

Benefits for the retailer: –

Benefits for the producer: –

About the Brand: 

Name:                Galeria Karstadt Kaufhof

Address:             Schadowstraße 93, 40212 Düsseldorf, Germany

Opening hours:       –


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