Product recommendations are the new normal in the online world. But how handle this in a physical store? One solution is a endless aisle system combined with a RFID scanner. So the customer can place his selected ware in front of the display and recommendations or more information about the product appears.
Benefit for retailer:
Upselling opportunities are possible, service and in the end more data to collect.
Benefit for consumer:
Recommendations are extremely helpful to make the right decision.
Potential problems:
- not working
- RFID is not working with products containing water
- RFID has problems with packaging with metal colour
- wrong content / data
- content is not relevant
- to many information
- no service
Technology:
- RFID
- internet
- charging station
- CMS (content management system)
About the solution:
Name: –
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Live since: –
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About the Brand:
Name: Galeria Karstadt Kaufhof
Address: Schadowstraße 93, 40212 Düsseldorf, Germany
Opening hours: –
Website: https://www.galeria.de/