Karstadt – endless aisle RFID – Düsseldorf (GER)

Product recommendations are the new normal in the online world. But how handle this in a physical store? One solution is a endless aisle system combined with a RFID scanner. So the customer can place his selected ware in front of the display and recommendations or more information about the product appears.

Benefit for retailer: 
Upselling opportunities are possible, service and in the end more data to collect.

Benefit for consumer:
Recommendations are extremely helpful to make the right decision.

Potential problems:

  • not working
  • RFID is not working with products containing water
  • RFID has problems with packaging with metal colour
  • wrong content / data
  • content is not relevant
  • to many information
  • no service

Technology:

  • RFID
  • internet
  • charging station
  • CMS (content management system)

About the solution:

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About the Brand: 

Name:                Galeria Karstadt Kaufhof

Address:            Schadowstraße 93, 40212 Düsseldorf, Germany

Opening hours:       –

Website:            https://www.galeria.de/