Karstadt – endless aisle RFID – Düsseldorf (GER)

Product recommendations are the new normal in the online world. But how handle this in a physical store? One solution is a endless aisle system combined with a RFID scanner. So the customer can place his selected ware in front of the display and recommendations or more information about the product appears.

Benefit for retailer: 
Upselling opportunities are possible, service and in the end more data to collect.

Benefit for consumer:
Recommendations are extremely helpful to make the right decision.

Potential problems:

• not working
• RFID is not working with products containing water
• RFID has problems with packaging with metal colour
• wrong content / data
• content is not relevant
• to many information
• no service

Technology:​

• RFID
• internet
• charging station
• CMS (content management system)

About the solution:

Name: –

Used technology: –

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Live since: –

Benefits for the customer: –

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About the Brand: 

Name:                Galeria Karstadt Kaufhof

Address:            Schadowstraße 93, 40212 Düsseldorf, Germany

Opening hours:       –

Website:            https://www.galeria.de/