The German Alpine Club was founded in 1869 in Munich and has now over 900.000 members in Germany. Teaming up with Sport Schuster in Munich both operate a indoor climbing wall in the Flagship store close to the Apple store. By using the web platform from the German Alpine Club a lot of trainings take place here. Also a community on social media is now established.
Benefit for retailer:
By partnering with such a big community the retailer gets a huge attention on his store. Also the climb wall is part of the outside design of the store. So you drive traffic in store.
Benefit for consumer:
Eye-catching moments are guaranteed.
Potential problems:
- a community manager is needed
- lot of money and space is needed
Technology:
- internet
- web cameras
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About the Brand:
Name: Deutscher Alpen Verein – Sport Schuster
Address: Rosenstrasse 1, 80331 München, Germany
Opening hours: –
Website: https://www.sport-schuster.de/