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German Alpine Club – climb in a retail store – Munich (GER)

Posted by Jacky on 27. April 2020

The German Alpine Club was founded in 1869 in Munich and has now over 900.000 members in Germany. Teaming up with Sport Schuster in Munich both operate a indoor climbing wall in the Flagship store close to the Apple store. By using the web platform from the German Alpine Club a lot of trainings take place here. Also a community on social media is now established.

Benefit for retailer: 
By partnering with such a big community the retailer gets a huge attention on his store. Also the climb wall is part of the outside design of the store. So you drive traffic in store.

Benefit for consumer:
Eye-catching moments are guaranteed.

Potential problems:

  • a community manager is needed
  • lot of money and space is needed


  • internet
  • web cameras

About the solution:

Name: –

Used technology: –

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Live since: –

Benefits for the customer: –

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About the Brand: 

Name:                Deutscher Alpen Verein – Sport Schuster

Address:            Rosenstrasse 1, 80331 München, Germany

Opening hours:       –


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