More and more consumer are online. Especially for digital natives its the new normal to be on social communities. Most retailers are still unsure how they can use this fact for their business. The North Face Store Munich started a successful social media community. Those people meet also physical to do sports. Now over 3000 members are active and group of 50-70 people meet every week do sports. Meeting point is — The North Face store.
About the solution:
Name: social community
Used technology: internet, Social Media Platforms
Live since: –
Benefits for the customer: Its not about consume its fun, its sports … its about people
Benefits for the retailer: This simple use case create a loyal and strong brand relationship. You sell more and get brand ambassadors.
Benefits for the producer: –
Potential problems: need a professional community manager, platforms are coming … and leaving, wrong target group (Facebook, Instagram, TikTok, …)
About the Brand:
Name: The North Face
Address: Sendlinger Str. 11, 80331 München, Germany
Opening hours: –