Many retailers still hesitate to offer a delivery service because the so-called “last mile” to the customer’s front door is particularly cost-intensive. Additionally there are the high returns in online trading.
With Click and Collect, the customer comes to the store himself to pick up his order. This means that the personal relationship doesn`t get lost and the advantages of the stationary shop such as consulting and upselling opportunities remain.
A simple barcode helps with picking: Each scan of an article ordered online sets a trigger in the video system and when the goods are deposited and collected. The process is thus completely documented. In the case of complaints due to missing or defective products, it can be immediately traced whether this is true and where the error occurred.
About the solution:
Name: click & collect
Used technology: scanning
- for the customer
- allready inroduced to the market
Live since: –
Benefits for the customer: fast processing in the store
Benefits for the retailer: no “last mile”
Benefits for the producer: bigger audience
Potential problems: –