Deichmann – Omnichannel – Munich (GER)

DEICHMANN has developed an individual concept for the new flagship store in the Bavarian capital, in which new highlight elements, large screens and an attractive omni-channel area are used. The new branch unites the existing locations on Kaufinger Strasse and Neuhauser Strasse under one roof. In addition to the highlights from the current collections, customers can discover the timeless basic assortment of all DEICHMANN branches and chic accessories such as bags in the new store.

Use Cases:

• Online Exclusive: only online available
• Check-out with touchdisyplays
• Check-out with iPads
• Digital Signage
• Click & Collect

About the solution:

Name: Omnichannel

Used technology: Omnichannel

Facts:

• online & offline
• for the customer
• software
• allready introduced to the market

Live since: –

Benefits for the customer: Availability on different channels

Benefits for the retailer: Multi-channel sales

Benefits for the producer: bigger audience

Potential problems: –

About the Brand: 

Name:                   Deichmann Munich

Address:               NeuhauserStr. 19-21, 80331 München, Deutschland

Opening hours:       –

Website:

https://stores.deichmann.com/bayern/muenchen/neuhauser-strasse-19.html